Midway and Geffen Records Partner in Wide-Reaching Promotional Blitz For `Psi-Ops' Video Game; Original Music Track and Video by COLD Spearheads Game's June Launch

Business Wire, April 20, 2004

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CHICAGO--(BUSINESS WIRE)--April 20, 2004

Underscoring its creative marketing vision and leveraging its strong entertainment ties, Midway Games Inc. (NYSE:MWY), a leading developer and publisher of interactive entertainment software, today unveiled the details behind the innovative marketing campaign for Psi-Ops, the third-person, action-thriller scheduled to hit retail shelves nationwide in June.

Highlighting the campaign is a collaboration with Geffen Records, and the creation of an adrenaline-pumping music video for COLD's "With My Mind," the song written specifically for Psi-Ops. As part of the game's strategic rollout to maximize its impact, COLD's music video initially debuted online where the core Psi-Ops audience spends the majority of their time.

"While important, traditional marketing vehicles such as print advertising are no longer sufficient in creating consumer excitement or in establishing competitive product separation within the genre," said Steve Allison, chief marketing officer, Midway. "Midway continues to provide its consumers with a complete entertainment experience and is committed to finding great partners such as Geffen Records in which to do so."

"Entering a promotional relationship with Midway is a perfect fit for COLD. With the gaming industry's mass market appeal, we are extremely excited to be working with Psi-Ops to promote 'With My Mind.' It's a strong product and we are looking forward to the launch in June," said Jenn Littleton, Marketing Director, Geffen Records.

Midway's official Psi-Ops Web site located at www.psiopsgame.com is expected to go live next week and to host COLD's music video, and provide fans with the latest game information and assets. Additionally, Psi-Ops and COLD fans alike can catch the hot, hard-rock band during their 30-stop tour, which kicked off on April 8.

Psi-Ops marketing highlights include:

-- Original music track by COLD created specifically for the

game;

-- Heavily promoted, exclusive music video co-created by Midway

and Geffen Records;

-- Aggressive online videogame advertising and promotional

campaign scheduled with leading video game enthusiast sites,

including Gamespot.com, IGN.com, UGO.com, and Gamespy.com,

among others;

-- Targeted print advertising campaign across multiple major

video game and consumer publications;

-- National television advertising campaign, scheduled for

multiple mainstream broadcast and cable networks;

-- Dedicated web presence at www.psiopsgame.com and

www.press.midway.com.

-- Playable demo and magazine sponsorship scheduled on Official

Playstation Magazine June 2004 issue.

-- Playable demo and magazine sponsorship scheduled on Official

XBOX Magazine June 2004 issue.

Developed internally at Midway, Psi-Ops is scheduled to ship in June for the PlayStation(R)2 computer entertainment system and the Xbox(R) video game system from Microsoft. For additional information visit www.psiopsgame.com.

About Midway Games

Midway Games Inc. is a leading developer, publisher and marketer of interactive entertainment software. Midway videogames are available for play on all major videogame platforms including the PlayStation 2 computer entertainment system, Xbox, Nintendo GameCube(TM) and Game Boy(R) Advance.

Psi-Ops and MIDWAY are trademarks of Midway Amusement Games, LLC. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.All other trademarks are the property of their respective companies.

Midway has provided the GameSpot.com, IGN.com, UGO.com, GameSpy.com and xbox.com links solely as a convenience for you. The information on these sites have been prepared by third parties, and Midway does not monitor, endorse or accept responsibility for the content on non-Midway sites.

About Xbox

Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

"This press release contains forward-looking statements concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1. Business - Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2003, and in the other more recent filings made by the Company with the Securities and Exchange Commission."