Business Services Industry
SMBs See Largest Growth In IT Budgets For 2004, According To Forrester
Business Wire, April 27, 2004
Business Editors
CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 27, 2004
Inaugural Report Finds SMBs More Optimistic Than Larger Businesses Are
Small and medium-size businesses (SMBs) plan to increase their IT spending for 2004 by 6.6 percent over 2003, compared with a 1.7 percent increase among larger companies, according to new research from Forrester Research, Inc. (Nasdaq: FORR). Overall, SMBs are more optimistic about the future than their enterprise counterparts are, with 81 percent describing their current business climate as being at least moderately strong and 78 percent expecting more improvement by the end of the year.
For its inaugural assessment of the state of IT in the SMB market, Forrester surveyed more than 1,000 IT decision-makers at North American SMBs, which are defined as firms with fewer than 1,000 employees. Manufacturing was the most optimistic sector, with 86 percent of SMBs expecting their industry to perform at least slightly better three quarters from now. IT decision-makers at financial services SMBs were also confident; more than half described their business climate as strong or very strong, and 72 percent felt it is still improving.
All this optimism will translate into increased IT spending, primarily on hardware, security, and information management software. SMBs' spending plans during the next 12 months include:
-- New security investments are likely for 75 percent of SMBs,
with highly regulated industries like the finance sector
showing the strongest demand. SMBs are far along in their
deployments of personal/client firewalls, with more than half
at least piloting this technology.
-- SMBs have a hearty appetite for hardware -- 74 percent are
planning to buy new servers, and 65 percent are planning to
purchase new storage.
-- Wireless networking is a hot area for SMBs -- 51 percent have
at least a pilot underway, and 70 percent are looking to buy
added Internet connectivity and bandwidth. And of those buying
Internet connectivity and bandwidth, 85% will buy new
networking hardware this year.
-- Strong hardware demands and IT growing pains are driving 46
percent of medium-size businesses to consider purchases of
systems management software.
-- New PC rollouts are underway -- 61 percent of the SMBs have
upgraded to Windows XP somewhere in their company, and 95%
percent are planning to invest in new PCs this year, expecting
to replace an average of one in four of their PCs.
-- Challenges with structured and unstructured data are causing
33 percent of SMBs to buy business intelligence software this
year and another 30 percent to purchase content management
software.
All of this is good news for vendors, as SMBs plan to skip the middleman and deal more directly with the OEMs for these purchases. The big winners for 2004 include:
-- Dell: 79 percent of SMBs prefer to buy PCs from Dell, and it
is also on the shortlist for SMBs' server and storage
purchases.
-- Microsoft: Microsoft dominates mindshare for systems
management, content management, and business intelligence
software.
-- Cisco: Cisco owns mindshare for the networking space with its
flagship brand and Linksys small-business line.
-- Symantec: 55 percent of prospective buyers listed Symantec as
their preferred vendor for security.
To learn more about Forrester's Business Technographics(R) March 2004 North American SMB Benchmark Study, please read "The State Of IT In The SMB Market" and "Better Prospects Ahead For SMB Spending." Both documents are available to WholeView 2 clients and can be found at www.forrester.com.
About Forrester
Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business. Business, marketing, and IT professionals worldwide collaborate with Forrester to align their technology investments with their business goals. Forrester offers products and services in four major areas: Research, Data, Consulting, and Community. Established in 1983, Forrester is headquartered in Cambridge, Mass. For additional information, visit www.forrester.com.
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