Lipof Advertising Awarded University of Florida's South Florida Professional MBA Program Account

Business Wire, April 5, 2004

Business Editors/City Desks/Education Writers

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--April 5, 2004

Plantation-based Lipof Advertising has been chosen by The University of Florida to launch the school's Master of Business Administration Program in South Florida, announced agency President Mark Lipof. For the first time, working professionals and executives in South Florida will be able to earn the prestigious University of Florida MBA degree at the Wyndam Bonaventure Resort in Ft. Lauderdale.

Designed for upwardly mobile professionals seeking the best curriculum in the state, the UF MBA program is currently ranked among the Top 50 by US News & World Report, Wall Street Journal, Forbes, and The Economist - earning it the preeminent distinction as the only MBA program in the entire state to receive such recognition.

In commenting on the appointment of Lipof Advertising, Alexander Sevilla, Director of UF's Executive and Professional MBA Programs, stated: "Lipof's solid experience and extensive contacts within South Florida's diverse business community ensures that the launch of this program will be effectively communicated to today's professionals who are seeking to catapult their careers forward through their own drive and our nationally ranked and recognized MBA program."

Lipof will work in tandem with UF to enhance an intensive marketing effort already underway including Information Sessions and corporate visits scheduled throughout South Florida beginning in April. Lipof Advertising plans on executing the marketing plan through print, radio, television and online advertising.

"The University of Florida is an internationally recognized name synonymous with quality and prestige. The debut of this renowned program in South Florida is a testament to the increasing power and influence our community holds within the ever-expanding world of international trade and commerce," Lipof said. "We look forward to executing a comprehensive advertising strategy that will capture the attention of today's business professionals seeking to advance their careers."

Headquartered in South Florida, Lipof Advertising offers complete advertising, public relations and marketing campaigns through television, radio, print, outdoor, magazine, promotions and media relations. Lipof Advertising has an extensive client portfolio including Warren Henry Automobiles, Inc., Pet Supermarket and Flanigan's Restaurants.