BrandPartners' Subsidiary Signs New 1st Advantage Federal Credit Union Agreement

Business Wire, April 6, 2004

Business Editors

NEW YORK--(BUSINESS WIRE)--April 6, 2004

Growing Virginia Community Credit Union Teams

with Willey Brothers for $1.1 Million Program

BrandPartners Group, Inc. (OTCBB: BPTR), announced today that its wholly owned subsidiary, Willey Brothers, has signed a branch design, build, merchandising and creative contract for $1.1 million with 1st Advantage Federal Credit Union. The new facility will be located in Gloucester Virginia, a growing community in the Virginia Peninsula market.

"Willey Brothers' is pleased to continue our important partnering relationship with 1st Advantage Federal Credit Union," said BrandPartners' Chief Executive Officer James F. Brooks. "Willey Brothers has a long history of successfully working with community credit unions throughout the country who see our broad product line as being critical for meeting demanding timelines and budgets."

BrandPartners Group, Inc (www.bptr.com) BBOTC:BPTR) operates through Willey Brothers, Inc., a wholly owned subsidiary, providing branch positioning and consulting, merchandising, branch planning and design, and creative services for financial services companies.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are not historical facts but rather reflect the Company's current expectations concerning future results. The words "believes," "anticipates," "expects," and similar expressions identify forward- looking statements, which are subject to certain risks, uncertainties and factors, including those which are economic, competitive and technological, that could cause actual results to differ materially from those forecast or anticipated. Such factors include, among others: the continued services of Mr. Brooks as Chief Executive Officer of the Company and Willey Brothers; our ability to refinance or obtain an extension of our existing short term debt; our ability to make early payments to certain note holders, thereby entitling the Company to certain debt forgiveness; our ability to continue to obtain waivers of covenants and other defaults under our debt instruments and credit facilities; our ability to identify appropriate acquisition candidates, finance and complete such acquisitions and successfully integrate acquired businesses; changes in our business strategies or development plans; competition; our ability to grow within the financial services industries; our ability to obtain sufficient financing to continue operations; and general economic and business conditions, both nationally and in the regions in which we operate. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Readers are also urged to carefully review and consider the various disclosures made by the Company in this press release, as well as the Company's periodic reports on Forms 10-K and 10-Q, current reports on Form 8-K, and other filings with the Securities and Exchange Commission.