Hokey Smoke! Rocky & Bullwinkle & Friends, Casper the Friendly Ghost and Mr. Magoo Are Now Available for Download on Movielink

Business Wire, April 6, 2004

Entertainment Editors/Business Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--April 6, 2004

Deal with Classic Media and Bullwinkle Studios Gives Movielink

Customers Access to Some of the World's Most Popular Cartoons

And now, here's something we hope you'll really like... Movielink (www.Movielink.com), the broadband video-on-demand (VOD) service offering hundreds of hit movies for secure download, announced today it has launched a new "Cartoon Classics" section on its Web site through a licensing agreement with Classic Media and its affiliate, Bullwinkle Studios. Movielink will make over 350 half-hours of classic cartoon programming available for download.

Under the terms of the agreement, consumers can download episodes of one of the most popular and critically acclaimed cartoon TV series in history, Rocky & Bullwinkle & Friends. In addition to the lovable moose and squirrel, the legendary animated series features such memorable characters as Mr. Peabody & Sherman, Boris & Natasha, Dudley Do-Right, as well as the classic Fractured Fairy Tales. The deal also includes other animated series from Classic Media's vast library of entertainment properties, including Casper the Friendly Ghost, Felix the Cat, Dick Tracy and Mr. Magoo. From April 2-15, Movielink will offer a 25% discount on all rented Classic Media titles. Consumers can download cartoon classics from the Movielink site as well as Movielink's college site, college.movielink.com.

"Classic Media manages one of the world's most highly prized family entertainment portfolios," said Jessica Algazi, Movielink's Vice President of Content. "Their animated characters are an important part of American pop culture and Movielink is thrilled to be the online hub for Bullwinkle, Mr. Magoo and other favorite cartoon classics."

Robert Friedman, Classic Media's President, stated, "Movielink is the leading movie downloading service on the Web with an enormous potential for growth over the next few years. Our deep library of family favorites will broaden the audience for Movielink, offering short form content choices for all ages."

"I am very excited to see Rocky & Bullwinkle & Friends offered through Movielink, and pleased that our fan base will have access to these beloved characters at their fingertips for secure download and viewing anytime, anywhere," added Tiffany Ward, Bullwinkle Studios' President.

Customers can download their favorite cartoons from Movielink and store them on their hard drive for up to 30 days. Once play is initiated, they can watch the cartoon as many times as they would like in a 24-hour period. Favorite cartoons can be viewed at home via the PC, a television connected to the PC or downloaded to a laptop for traveling. Movielink offers more than 650 titles for download and is available to broadband customers throughout the United States.

About Rocky & Bullwinkle & Friends

Rocky & Bullwinkle & Friends is one of the most respected and influential animated TV series in history. Heralded as one of TV's all-time best, Jay Ward's hilarious cartoon production has captivated audiences with its sharp sense of humor since 1959. It was the first cartoon to appeal to both kids and adults -- kids fell in love with the adorable characters, while adults were captivated by the sophisticated humor.

In the world of Bullwinkle J. Moose and Rocket J. Squirrel nothing was sacred, as the bumbling duo attempted to thwart the evil plans of the "world's greatest No-Goodniks," Boris Badenov and Natasha Fatale. The show used these memorable characters combined with wit, satire and sidesplitting wordplay to poke fun at everything from the U.S. government and communism to the great space race.

About Bullwinkle Studios and Classic Media

Bullwinkle Studios is a joint venture between Classic Media, the New York- based family entertainment company, and Jay Ward Productions, Inc., creators of Rocky & Bullwinkle, George of the Jungle, Tom Slick and Superchicken, among others.

Classic Media manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop.

About Movielink

Movielink (www.movielink.com) is the online movie download service offering U.S. broadband customers an extensive selection of recently released films and classic movies covering every genre, from action, comedy, drama, family and romance to sci-fi, horror and thrillers. The service is owned and operated by Movielink, LLC, a joint venture of Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros. Studios. Movielink content offerings are drawn from the current releases and vast libraries of those studios as well as from those of Walt Disney Pictures, Miramax, Artisan and others, on a non-exclusive basis.