ILoop Mobile Teams with World's Leading Sports Info Provider STATS, Inc. for Nation's Premium Sports Messaging Service; ``Athens 2004 on Your Cell Campaign''

Business Wire, August 17, 2004

SAN FRANCISCO & MORTON GROVE, Ill. -- ILoop Mobile Inc., the leader in U.S. premium text messaging subscriptions, announces a partnership with STATS, Inc., the world's leading sports information provider, to deliver Premium SMS (text messaging) sports subscription services in the United States beginning with an Olympic mobile campaign this week.

"We see premium SMS as an important new revenue generating channel for our sports content and ILoop Mobile is an important partner to our future success in the mobile space," says Greg Kirkorsky, Sales Manager at STATS. Inc.

"Athens 2004 On Your Cell" is ILoop Mobile's pioneering Olympics subscription program, running August 13 to 29. It allows audiences to follow the success of the US Olympic team in real-time on their cell phone. The campaign is being promoted through traditional online and print media channels and ILoop Mobile's newest promotional partners. For the first time ever, the program provides subscribers exclusive text messages each time a U.S. athlete medals in the Olympics, and also gives a top ten medal count by nation at the end of each day. Subscribers are also entered into a sweepstakes to win a trip to Athens. Each message they receive is one entry in the sweepstakes. To enroll, Verizon, AT&T Wireless, Cingular and T Mobile subscribers text message the word "TEAM" to the common short code (CSC) 47467. Users are charged $0.30 for each message they receive. They can opt out at any time by texting "TEAM STOP" to the same CSC.

"It's a terrific way for Americans to cheer on the U.S. athletes in real-time and stay current on the Olympic medal count by nation. We're pleased to launch this exclusive service across the nation," says Michael Becker, President and COO ILoop Mobile. This year, the US Olympians are aiming for a 100 medal total.

Following the Olympics campaign, ILoop Mobile and STATS, Inc. will launch an array of sports subscription services for the 2004-2005 college and professional sports season. According to Becker, these new text messaging programs will allow U.S. fans to stay current on their favorite team scores through these exclusive offerings.

Along with subscription services like sports, weather, horoscopes, traffic, etc., ILoop Mobile's technology allows products and services to be marketed directly to cell phone subscribers. Mobile marketing can engage mobile subscribers through their mobile phones once they've opted in for an entertainment, marketing, advertising, commerce or community services. In the U.S., the market to date is more than 163 million mobile subscribers. "At ILoop Mobile we encourage marketers to introduce these new programs to target consumers through partnerships with traditional media channels, and then we work with brands to build a one-to-one relationship with the customers who respond to the campaign offerings," says Becker.

About STATS, Inc.

STATS, Inc. is owned by News Corporation (NYSE:NWS). With more than 20 years of experience in sophisticated sports data collection, processing and distribution -- STATS is the world's leading sports information and statistical analysis company. STATS provides exclusive information and data from its proprietary databases to fans, professional teams, print and broadcast media, software developers and interactive service providers around the globe while serving as one of the industry's leading fantasy sports game management firms. STATS, Inc.'s business partners include FOX Sports, ESPN, NBC Sports, Univision, OpenTV, AOL Sports, WGN Sports, YES Network, EA Sports, Topps and the Associated Press. (http://biz.stats.com).

About ILoop Mobile

ILoop Mobile is the leading provider of interactive mobile marketing information and entertainment applications and services in the United States. In addition to offering a wide array of private label premium SMS programs, ILoop Mobile gives brands, content owners, and marketing agencies access to its mobile marketing technology so that they can run their own programs. With ILoop Mobile's Marketing Manager and Echo Platform, marketers deploy network approved marketing campaigns in a matter of minutes. This, includes quizzes, lotteries, sweepstakes, polls, loyalty, mobile commerce, dating, and related community campaigns and subscription services. ILoop Mobile is headquartered in San Francisco, CA, and sits on the board of the Mobile Marketing Associating (www.mmglobal.com). Find out more about ILoop Mobile's private label programs at www.ishopmobile.com, and its applications and services at www.iloopmobile.com.

About the MMA

The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing mCommerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information visit www.mmaglobal.com.