iRise Appoints Sherrick Murdoff as VP of Business Development; Business Development Executive to Leverage Growing Demand for Application Simulation by Strategic Partners

Business Wire, August 17, 2004

EL SEGUNDO, Calif. -- iRise(R), the leading enterprise software and services company dedicated to bridging the communication gap between business and IT, today announced the appointment of Sherrick Murdoff as vice president of business development. In this role, Mr. Murdoff will lead the company's global strategic alliance strategy and new market development initiatives. Mr. Murdoff has more than 12 years of software industry business development experience, with a proven track record of building productive global partnerships. The addition of Mr. Murdoff reinforces the company's commitment to partnerships as a key to expanding its market leadership.

Mr. Murdoff comes to iRise from Elance, the leading provider of software solutions for services procurement and management, where he held the position of senior director of business development. As an early employee at CascadeWorks, which was acquired by Elance in 2003, Mr. Murdoff spearheaded the company's alliance programs while personally driving large OEM and reseller transactions, contributing significant revenue to the company. Prior to Elance, Murdoff successfully developed channel and alliance relationships in various business development, sales and product management roles at Cohera, Sun Microsystems, Net Dynamics and Price Waterhouse.

"We are excited to welcome Sherrick to the iRise team," said Emmet B. Keeffe III, CEO and co-founder of iRise. "Sherrick has an impressive track record of developing and fostering strategic alliances with the world's leading system integrators, software vendors and services companies. His experience and relationships will be invaluable as we seek to establish iRise as the de facto leader in the application simulation space."

Mr. Murdoff holds a B.A. in Economics from the University of California, Los Angeles.

About iRise

iRise(R) is dedicated to bridging the communication gap between business and IT by improving the process of defining business applications. Focused on Fortune 1000 companies, its innovative iRise Application Simulator enterprise software product recently received eWEEK magazine's Analyst's Choice award. It allows an organization to "test market" applications with customers, partners and employees before making funding decisions and validate business requirements with stakeholders during the definition process. The result is investments in business applications that actually meet the needs of the business. With the same focus, its services group has successfully translated the needs of business users to deliver mission-critical business applications for more than 100 customers on 300 engagements. The company is based in El Segundo, Calif., with regional offices in New York and San Francisco, and sales offices covering the continental U.S.