Regal Entertainment Group Brings Music to the Movies with New CinemaSounds Service from DMI Entertainment Programming

Business Wire, August 17, 2004

DENVER & LOS ANGELES -- Private-Labeled Radio Network to be Featured in More Than 120 Regal Cinemas, United Artists Theatres and Edwards Theatres Nationwide

Regal CineMedia, a division of Regal Entertainment Group (NYSE: RGC), and DMI Entertainment Programming, a division of Disc Marketing and a leading entertainment marketing company, today announced the creation of Regal Entertainment Group's "WideScreen Radio," private-labeled, customized music programming provided by DMI Entertainment Programming through its new CinemaSounds service. The service is available to more than 120 Regal Cinemas, United Artists Theatres and Edwards Theatres nationwide.

Regal's WideScreen Radio plays continuously in select theatre lobbies and other common areas, as well as in approximately 900 movie auditoriums across the country, in between the conclusion of one screening and the beginning of the next, typically about 30 minutes. The program features new releases, emerging artists, top hits, as well as featured soundtrack selections from current and future movie releases.

"At Regal, we like to provide our patrons with a complete entertainment experience from the time they walk into our lobbies until the feature film begins," said Cliff Marks, president, marketing and sales, Regal CineMedia. "Having distinct music programming, like CinemaSounds, available in our lobbies, as well as in select auditoriums prior to showtime, is key to maintaining a total entertainment atmosphere."

The new DMI Entertainment Programming CinemaSounds service provides theatre operators with customized music tracks that appeal to their customers and enhances the movie theatre experience. Unlike other audio programming offerings, the CinemaSounds service is designed to be private-labeled by theatre operators, enabling them to increase brand preference among customers and drive incremental revenues.

The CinemaSounds service is supported by both major and independent recording labels, providing them opportunities both to promote up-and-coming artists and to extend the popularity of established artists. The service features a broad selection of music genres, ranging from pop to rock to country to classical.

"Music is integral in creating an atmosphere of entertainment and plays a central role in many of our most memorable experiences," said Tena Clark, CEO of DMI Entertainment Programming. "Bringing good music into theatres benefits movie-goers, cinema operators and record labels alike. We are pleased that Regal, the leader in the theatre industry, is the first to introduce a private-labeled radio network utilizing our CinemaSounds service."

About Regal Cinemedia

Regal CineMedia is a wholly owned subsidiary of Regal Entertainment Group focusing on the expansion and development of new uses for Regal's theatre assets, while at the same time enhancing the movie-going experience. Regal CineMedia operates other divisions that focus on meetings and special productions in a theatre environment, including the presentation of entertainment, sports and educational events, as well as the sale of group tickets and gift certificates.

About Regal Entertainment Group

Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,053 screens in 544 locations in 39 states. Regal operates approximately 17% of all screens in the United States including theatres in 46 of the top 50 U.S. markets and growing suburban areas. The size, reach and quality of the company's theatre circuit not only provides patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through Regal CineMedia, develop new sources of revenue and cash flow by utilizing Regal's existing asset base.

Additional information is available on the Company's Web site at www.REGmovies.com or www.regalcinemedia.com.

About DMI Entertainment Programming

DMI Entertainment Programming produces award-winning programs for airlines, movie theaters, hotels, arenas, stadiums, cable networks and many other venues. The DMI Entertainment Programming audio programming division creates exclusive content for United Airlines Worldwide as well as Air Force One and Air Force Two. Enjoyed in five languages, DMI Programming for United Airlines recently won the World Airline Entertainment Association's Best InFlight Audio Entertainment Award.

About Disc Marketing

Disc Marketing creates exclusive audio, visual and interactive content -- delivered via Enhanced CDs -- for leading consumer brands. Using entertainment to dimensionalize brands, Disc Marketing empowers companies to connect with their target audiences. Enhanced CDs from Disc Marketing create a fully engaging consumer experience and provide companies with an actionable, updateable and measurable marketing tool. Disc Marketing clients include Target, Toyota, General Mills, United Airlines, 7 UP, Hasbro, Betty Crocker, Johnson & Johnson, Kellogg's, Mead Johnson and Victoria's Secret.