FranklinCovey's Commerce Initiative Reaches New Heights Using ATG Software; Leading Manufacturer of Training and Productivity Tools Sees Significant Gains in Conversion Rates

Business Wire, August 17, 2004

CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the software provider behind the Web's richest customer experiences, today announced that FranklinCovey, the global manufacturer of training and productivity tools and creator of the "7 Habits of Highly Effective People" book series, has increased both conversion rates and annual revenue of its commerce site, FranklinCovey.com, as a result of re-deploying the site on the ATG Customer Experience Platform.

FranklinCovey, offering a suite of effectiveness training, productivity tools and assessment services for organizations and individuals has more than doubled its conversion rate and seen increased revenue since selecting ATG in early 2003.

"We haven't had any problems with scalability or down time and the holiday season went off without a hitch, even as our traffic increased another five percent over the past year," said Dale Edman, e-commerce business manager, FranklinCovey. "ATG has not only provided us with the stability our platform needed, but we now have a level of flexibility that has allowed us to provide our customers with an array of new options and guide them through the entire site experience."

The third-generation FranklinCovey.com was developed in 2003 by SBI.Razorfish (now Avenue A/Razorfish, the largest independent interactive agency and operating unit of aQuantive, Inc. (NASDAQ: AQNT)). By combining the ATG Commerce platform and Avenue A/Razorfish's innovative Agile Methods delivery methodology, the new e-commerce site was deployed with rich commerce and self-service functionality in advance of the busy retail season. With a simplified online shopping experience and ATG platform features, FranklinCovey has experienced lower shopping cart abandonment while having an easier time targeting customers with tailored online marketing promotions.

Since last year's re-launch, FranklinCovey has designed numerous scenarios using the ATG Commerce and ATG Adaptive Scenario Server that reward customers with promotions and benefits or directs them to separate pages where they can choose from additional promotions or offers. Over the next year, FranklinCovey intends to significantly expand its use of scenarios.

"FranklinCovey is reflective of a company committed to a vision for its online commerce initiative and determined to find the right partner to help execute it," said Cliff Conneighton, senior vice president of marketing, ATG. "FranklinCovey has shown the foresight and understanding to take full advantage of the Customer Experience Platform in the future and increase the depth and loyalty of its customer relationships."

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online and via other channels. ATG has delivered category-leading e-business solutions to many of the world's best-known brands including A&E Television, Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, Hyatt, J.Crew, Merrill Lynch, Newell Rubbermaid, Target, U.S. Army, and Walgreen Company. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2004 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks and ATG Commerce and ATG Adaptive Scenario Server are trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include, without limitation, the following possibilities: other deployments, or re-deployments, of the products listed herein may not have comparable results to those described herein, including improved conversion rates, shopping cart abandonment, scalability, or revenues; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the implementation solution described herein will not produce comparable implementation results for other customers; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG makes no representation or warranty with respect to the services, methodologies, or products of any third party. ATG makes no representation or warranty with respect to the future business plans of FranklinCovey, including its anticipated use of ATG scenarios or other products. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.