Bigfoot Interactive Launches New Email and Online Consumer ''Add to Address Book'' Education Ad Campaign

Business Wire, August 18, 2004

NEW YORK -- Working With Fortune 2000 Client Base To Educate Consumers On Add To Address Book Benefits To Optimize Delivery Of Critical, Permission-Based Email Communications

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced today the launch of a permission-based consumer email ad program to educate consumers about the benefits of adding legitimate senders to their email address book. The vertical market focused Add to Address Book education campaign and sales package will be made available to more than 140 Bigfoot Interactive clients and includes a choice of Add to Address Book email creative executions, corresponding instructional Add to Address Book landing page, hosting and all reporting for $2,500.

The campaign is expected to be emailed to millions of unique users across Bigfoot Interactive's Fortune 2000 clients' permission-based customer files, and will also be featured in various CNET Networks editorial newsletters. The advertisements will educate consumers about the many benefits that come with "known sender" communications status. Benefits vary by ISP, email client and stand alone antispam products but may include special icon designation, full image content/link rendering, bypassing personal adaptive filtering and challenge-response systems and guaranteed folder placement to further assure the delivery of anticipated critical communications, such as billing alerts and shipping notifications.

"Among CNET's tech-savvy community there is a growing reliance on email and a desire to become more active in controlling and protecting its potential," said Sam Parker, senior vice president, CNET Networks. "In order to meet the ever-growing expectations and demands on email, the industry's progress should be matched by some degree of education at the consumer level, and we're glad we can contribute to that education by reaching out to our broad audience."

Bigfoot Interactive's new consumer Add to Address Book campaign will encourage consumers to take action to protect their wanted and anticipated communications by introducing them to the consequences of non-receipt across various messaging types. A sample of the various creative executions highlighting critical communications across key verticals such as Financial Services, Healthcare and Retail is available online at http://www.bigfootinteractive.com/site/addtoaddressbook/creatives.html

"Though the industry is now moving in tight orchestration to clear the pathway for permission-based email communications, the effort to reach out and educate the individual email consumer seems to have taken a back seat," said Al DiGuido, CEO of Bigfoot Interactive. "Consumers are growing savvier and more dependent on email every day. Education is a critical component in assuring consumers enjoy the full benefits and promise of the medium, while legitimate, permission-based marketers further distinguish themselves from spammers. This campaign, and the strong endorsement behind it, is a great step in bringing consumers in quick pace with a maturing industry."

The ad campaign which is easily transferable to print, online and billboards for broader reach is part of Bigfoot Interactive's integrated approach and commitment to fight spam and to preserve the promise of the email medium. Bigfoot Interactive and CNET Networks are both currently SPF and Sender ID compliant. Several members of Bigfoot Interactive's management team, including Michael Della Penna, Chief Marketing Officer, Ragy Thomas, Chief Technology Officer and John Mathew, Vice President of Operations, will help lead an interactive Sender ID Webinar this week with the DMA/AIM and other prominent industry leaders, to help educate marketers on how to comply with emerging Authentication/Industry solutions. For more information on the DMA's Sender ID Seminar, please visit: http://www.the-dma.org/councils/emailsender/.> About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email delivery technology, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post, Newsweek Interactive, and MCI. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.