ATG Offers Retailers Guidance To Lower Shopping Cart Abandonment Rates; ATG Showcases Leadership in Customer Experience

Business Wire, August 2, 2004

FT. LAUDERDALE, Fla. -- Although e-commerce continues to post strong sales numbers, many retailers still confront high rates of shopping cart abandonment. ATG's director of retail commerce, Scott Todaro, will hold an interactive discussion, entitled "Maximizing Online Conversions For Increased Incremental Sales," as part of the Customer Experience track at eTail 2004, being held August 2-5 in Ft. Lauderdale, Fla.

Todaro will explore the leading causes of shopping cart abandonment, what to do with carts that have already been abandoned, and highlight best practices for improving online conversion rates. In June, ATG introduced new enhancements to its innovative ATG Commerce solution - a key component of the ATG Customer Experience Platform - that allow retailers to analyze abandonment rates at a more granular level. Unlike traditional shopping cart abandonment tools, ATG Commerce can provide retailers with the ability to track the non-purchase of items and continue to drive interactions with customers based on these items.

What:  "Maximizing Online Conversions For Increased Incremental Sales"
When:   Wednesday, August 4, 2004 at 12:35 p.m. EDT
Where:  eTail 2004 - The Westin Diplomat, Ft. Lauderdale, Fla.

About ATG

ATG (Art Technology Group, Inc.) (NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online and via other channels. ATG has delivered category-leading e-business solutions to many of the world's best-known brands including A&E Television, Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, Hyatt, J.Crew, Merrill Lynch, Newell Rubbermaid, Target, U.S. Army, Walgreen Company and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.