Search Engine Marketing Firm iProspect Unveils Powerful Pay Per Click Advertising Bid Management Tool

Business Wire, August 2, 2004

Full-Service Search Engine Marketing

Finally, no other firm in the marketplace with its own bid management tool offers full-service search engine marketing, including: natural search engine optimization, paid inclusion management, web analytics and website conversion enhancement(SM) in addition to its pay per click advertising management services. "This means that intelligence gained through the management, measurement and analysis of keyword performance in organic and paid inclusion search results can be used to augment clients' pay per click advertising campaigns -- and often the improvements we see from such "cross-pollination" of campaigns are dramatic," Tawadros stated.

Analyst References

Forrester Research analyst Charlene Li (cli@forrester.com), as well as Jupiter Research analysts Gary Stein (gstein@jupitermedia.com) and Nate Elliott (nelliott@jupitermedia.com) are available for comment on iSEBA(TM).

About iProspect

iProspect(R) is The Original(R) Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, Web analytics, and website conversion enhancement(SM). iProspect has published three books on search engine marketing, including Achieving Top-10 Rankings in Internet Search Engines, and most recently, Search Engine Positioning. Distinguished as a 2003 Inc. 500 and Deloitte & Touche Fast 500 fastest growing company in America, iProspect is located in Watertown, Massachusetts and can be reached at 1-800-522-1152, or by visiting http://www.iprospect.com.

Further information about iSEBA(TM) can be found on the iProspect website at http://www.iprospect.com or by calling 1-800-522-1152 (ask for "Sales"). Specific questions from the press regarding this release can be directed to iProspect Media Relations Manager, Colleen Reed Sears, at 1-800-522-1152 x1121 or csears@iprospect.com.