LAUNCH, Music on Yahoo! Declared #1 in Online Music By Nielsen//NetRatings and comScore Media Metrix

Business Wire, August 24, 2004

SANTA MONICA, Calif. -- LAUNCH Represents Nearly 50% of All Time Spent Listening to Streaming Music

LAUNCH, the music destination on Yahoo! (Nasdaq:YHOO), is the Internet's number one music site in almost every category of measurement, according to July analysis from Nielsen//NetRatings and comScore Media Metrix, two of the leading Internet audience measurement services. In addition, comScore Media Metrix has determined that LAUNCH now represents almost 50% of all time spent by consumers listening to streamed music on the Internet. With a total of 1.8 billion total usage minutes in July (comScore Media Metrix, July), LAUNCH saw a nearly 350% year-over-year increase.

Other important highlights from the recently released numbers include:

--Consumers spent nearly eight times as many minutes listening to music on LAUNCH in July than on its nearest competitor.

--LAUNCH has consistently been the #1 music destination according to Nielsen//NetRatings in unique users, excluding those using applications such as downloaded music clients and instant messenger. However, LAUNCH just succeeded in overtaking its closest competitor in unique users, including those consumers using applications -- with 15% more unique users.

--LAUNCH saw a 56% year-over-year increase in unique users from July 2003 to July 2004, according to Nielsen//NetRatings.

LAUNCH has enjoyed continued growth in popularity among online music fans in 2004 by providing a comprehensive music experience with compelling and often exclusive music content. The site streamed more than 260 million music videos to users in July from the Internet's largest music video library, bringing its total to more than 1.3 billion videos streamed in seven months, versus 1.3 billion videos in all of 2003. LAUNCH also recently debuted a number of exclusive video premieres from the likes of Usher, Avril Lavigne, Green Day and most recently, Hilary Duff's worldwide debut of her new single "Fly."

In addition, with its integration into Yahoo! Messenger in May, LAUNCHcast internet radio has significantly increased the size of Yahoo!'s music listening community, introducing millions of new users to its unique customization and music discovery capabilities. Yahoo! Messenger is the only major instant messaging service to provide consumers with access to pre-programmed or customized radio stations available directly in their instant messaging application.

"We have worked hard to give consumers what they want -- access to their favorite music via LAUNCHcast, the largest selection of on-demand music videos, and the ability to continuously discover new music," said Dave Goldberg, vice president and general manager, music for Yahoo!. "We've been rewarded with dramatic growth in our audience as well as a tremendous increase in time spent. Validation of our success through third party metrics underscores our commitment to staying on top and providing the most comprehensive music destination for fans globally."

Nielsen//NetRatings, July 2004

                Unique Users (Excluding      Unique Users (Including
               Applications, in millions)   Applications, in millions)

LAUNCH                  12.5                          12.5
AOL Music                6.6                          10.7
MTV Networks             5.9                           5.9
MusicMatch               5.0                          10.1




comScore Media Metrix, July 2004

                   Unique Users
                   (in millions)           Total Usage Minutes

LAUNCH                  25.1                    1.8 billion
AOL Music               17.5                    232 million
MTV Networks             8.6                    220 million
MusicMatch               7.4                    213 million

About LAUNCH

LAUNCH (http://launch.yahoo.com), the music destination on Yahoo!, offers the most comprehensive music-related content, features and information available online. LAUNCH provides a wide selection of streaming audio, the Web's largest collection of music videos, exclusive artist features and music news covering all genres of music to Yahoo! visitors.

Additionally, LAUNCH offers a compelling radio experience with LAUNCHcast, which enables users to customize their own Internet radio station or listen to dozens of pre-programmed music channels in a variety of genres.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

If you are interested in speaking with Dave Goldberg about LAUNCH's success over the past year or the impact LAUNCH as had on the online music industry, please use the contact information below to set up an interview.

Note to Editors: There is a double forward slash in the company name between Nielsen and NetRatings