University of Advancing Technology Sponsors Segway Across America

Business Wire, August 25, 2004

TEMPE, Ariz. -- Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

THE UNIVERSITY OF ADVANCING TECHNOLOGY SPONSORS 'AMERICA AT 10 MPH' CAMPAIGN

The University of Advancing Technology (UAT) announces its sponsorship in the "America at 10 mph" campaign. A small film crew begins a crusade to cross the United States solely on a Segway(R) Human Transporter (HT). Originating in Seattle, the group anticipates the crossing of the United States to take approximately 80 days. The five will conclude their journey in Boston, and then chronicle their experience in an online documentary.

Daily footage with audio and video, including photos, will be released online at the "America at 10 mph" Web site. In an effort to showcase the lives of Americans and to capture the essence of today's American Dream, the group has chosen this particular means of transportation. The reality of the situation is that we live in a world of fast cars and endless freeways. These five guys want to slow it all down, take it all in, and experience the richness and diversity found in the towns between the cities.

Who are these five members traversing the United States at 10 mph? The team member offering his extraordinary sense of adventure and creativity is Josh Caldwell who enjoys pushing the envelope. Master photographer and world traveler Hunter Weeks enjoys capturing elements of humanity that are often off the beaten path in remote locations. The digital sound master of the five-member group is Pat Armstrong, who has been in the digital realm of sound for many years. J. Fred Keough, writer and independent filmmaker, has an innate ability to gauge the pulse of the American pop-culture scene and moves trends to reality. University of Advancing Technology student Alon Waisman completes this team, offering a fresh approach as a student, entrepreneur and Segway(R) Human Transporter enthusiast.

The event began on Aug. 5, 2004 as the group departed Seattle. At press time, the five are currently in Boise, Idaho, after 13 days on the road and 636.2 miles traveled. In an effort to slow down in this fast-paced, technology-driven world to speak to those they encounter along the way, the five crusaders have been offered 127 invitations to stay at the homes of the locals they have encountered. The University of Advancing Technology is providing the team with documentary and Web support throughout the crusade as well as a replacement Segway(R) HT. UAT students will be aiding in the cause in the creation of an interactive map of the journey, completed in Macromedia Flash.

For more information on the "America at 10 mph," please visit: www.10mph.com.

For more information on the University of Advancing Technology, please visit: www.uat.edu.