Jupiter Webinar, ''Key Performance Indicators - Using Analytics to Drive Action'' Sponsored by Omniture

Business Wire, August 25, 2004

WHAT      Jupiter Webinar, "Key Performance Indicators - Using
          Analytics to Drive Action"
          Sponsored by Omniture

          Now more than ever online businesses are challenged with
          making sense of voluminous data derived from Web activity.
          The combination of familiarity with Web-generated data,
          combined with strong, relevant presentation is the basis
          for generating key performance indicators (KPIs) and
          leveraging them throughout an organization.

WHO       Eric T. Peterson, Analyst, Jupiter Research

          Eric T. Peterson, Site Operations and Technology analyst for
          JupiterResearch, presents strategies for developing key
          performance indicators and using these KPIs to simplify the
          day-to-day metric reporting for any online business.

              Participants will learn:

              --  Strategies for creating and tracking key performance
                  metrics to match organizational goals

              --  Challenges end-users face when overloaded with a sea
                  of data

              --  Insight into best practices for Web site measurement

WHEN      August 31, 2004 - 11:00am PT, 2:00pm ET

REGISTER  Space is limited. Registration is FREE for qualified
          attendees

          To sign up click here or go to
          http://www.jupiterwebevents.com/webinars/0408kpi/

About Jupiter Webinars

Jupiter Webinars are objective, educational Web conferences focusing on IT and Internet related business issues. Each Webinar runs approximately 45 to 60 minutes in total, and integrates a PowerPoint presentation with audio offered via teleconference or streaming over the Internet.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is a fast-growing provider of analytics software and services that delivers the essential intelligence web commerce leaders and innovators need to drive revenue from their online business. Omniture's SiteCatalyst is the most mature and comprehensive technology for web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM, Hewlett-Packard and VeriSign.