Sampo Licenses Genesis Microchip's Patent; Worldwide License for Scaling Technology

Business Wire, August 25, 2004

SAN JOSE, Calif. -- Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for LCD TVs and other consumer display products, today announced that Sampo Technology Corporation, a leading OEM supplier of LCD TVs and monitors, has entered into an agreement to license Genesis Microchip's U.S. Patent No. 5,739,867 and its foreign counterpart patents on a royalty-bearing basis. As a result of the recent U.S. International Trade Commission determination that MStar Semiconductor, Inc., Media Reality Technologies, Inc. and Trumpion Microelectronics, Inc. infringe Genesis Microchip's U.S. Patent No. 5,739,867, and the issuance of an exclusion order prohibiting the importation of these companies' infringing products, Sampo agreed to license the patent to enable the continued importation of its LCD monitors and LCD TVs into the United States as well as continue worldwide sales on a fully-licensed basis.

"This worldwide license agreement enables Sampo to continue selling cost-effective consumer display products containing Genesis' patented upscaling technology in all of the countries where our patent is issued or pending," said Robert Lensch, Genesis Microchip's vice president of business development. "We are pleased that this agreement will help ensure continued delivery of Sampo products to the consumer."

Terms of the agreement are confidential.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in LCD TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(TM) technologies and Emmy award-winning Faroudja(R) video technology, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat panel displays, digital TVs, projectors and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement and IntelliComb(TM) video decoding and includes over 135 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife, and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.