Research and Markets: X-tribes Silvers

Business Wire, August 27, 2004

DUBLIN, Ireland -- X-Tribes Silvers Investigates the Current Trends, Advertising and Marketing Strategies for Europe's over 50s, Providing a Social, Cultural and Industry Map of This Age Group

Research and Markets (http://www.researchandmarkets.com) has announced the addition of X-tribes Silvers to their offering.

This report details the market trends and socio-economic climate surrounding over 50s across Europe. Published four times a year, the reports are available by annual subscription. Each comes accompanied by a reel of ads available on VHS, CD or online.

Report Contents:

Trend Themes: Road Age; Home is Where the Heart Is; Sex is Sexy; Retiring Retirement; Grey Trippers.

Sector Digest: Eating & Drinking; Employment; Energy; Fashion & Beauty; Finance; Health; Media & Entertainment; Technology & Mobile Phones.

Companies Mentioned:

Smart, BMW, Mercedes, Ford Puma, La Repubblica, Daily Mirror, Ferrari, Daimler, VW Beetle, Mazda, Ducati, Harley-Davidson, Bertolli, AgeWise, Institute for Traffic Pychology - Dresden, Autoglass, Department of Transport - UK, Pegasus Homes, NOP, Women's Royal Voluntary Service, McCarthy & Stone, TNO, Mobilezone, Matsushita, Panasonic, Bose, Bang and Olufsen, Help The Aged, Honda, Viagra, Cialis, Visa, Levitra, Atrixo, Galbani, Peter Werth, Italian Institiute of Sports Medicine, Fendercasalinghee Foundazinone Organon, University of Gothenburg, Telecom Italia Mobile, Danone, FHM, Mature Marketing & Research, NPD Group, Avon, Euromonitor International, Garnier, Nivea Visage, Olay, L'Oreal, Revlon, Cegos, Reed Consulting, Asda, www.agepositive.gov.uk, TUC, Hakuhodo Institute, Millennium, Malayysian airlines, Sony, Camcorder, Royal Caribbean International, P&O, National Rail, Reuter's, Walkers Sensations, Marks & Spencer, Gap, Sunny-Bisk, Cunard, Weight Watchers, Kellogg's, EIM, Pheonix Fund, Ofgem, Saga Magazine, HSBC, BMG, Virgin Megastore, Columbia Records, British Astronomical Society, Verdict, Clockwork Design, Gray & Osbourn.

For more information visit http://www.researchandmarkets.com/reports/c4324