Kodak Raises the Bar with its New EASYSHARE DX7590 Digital Camera; Flagship Model Offers Sophisticated Control, Superb Quality; Most Advanced EASYSHARE Camera to Date has 10X Optical Zoom, 5-Megapixel Resolution

Business Wire, August 3, 2004

Advanced Viewing Options

Using the very high-resolution TTL electronic viewfinder (EVF) with diopter, as well as a large, 2.2-inch high-resolution indoor/outdoor LCD screen, photographers can preview shots or review pictures stored in 32 MB internal memory or on optional SD/MMC cards. Not only does the extremely high resolution 311,000-pixel EVF show control settings superimposed over the scene, but it also eliminates parallax while presenting a nearly 100-percent field of view. The indoor/outdoor LCD assists photographers in clearly seeing the fine detail of their compositions before and after shooting, even in direct sunlight. Both LCDs exhibit high refresh rates, and automatically brighten or dim to reflect changes in exposure compensation.

The Share Button

A push of the DX7590 camera's red-jeweled "Share" button allows photographers to immediately tag pictures for e-mailing or printing, as well as for saving to the on-camera digital photo album for later viewing. Additional features include joystick and jog-dial controls for rapid control access, easy-to-read menu options and the ability to record and play back continuous VGA-resolution digital video with audio. Compatible with the DX7590 digital camera is the KODAK EASYSHARE camera dock 6000, which provides one-touch picture transfer to a connected computer while keeping the DX7590 camera's lithium-ion battery charged and ready to go, with a full charge taking less than three hours.

KODAK Prints

DX7590 camera owners can also receive all the benefits of a dock, plus the ability to print real, borderless KODAK 4 x 6-inch photos in as little as 60 seconds, using the newly-announced KODAK EASYSHARE Printer Dock Plus (US$199.99 MSRP). The latest version prints from nearly any digital source, including KODAK EASYSHARE cameras, PICTBRIDGE-enabled cameras, memory cards and even mobile phone cameras. Its continuous tone thermal dye transfer system produces vivid color with instant drying, while exclusive KODAK Color Science technology produces outstanding skin tone reproduction, plus color optimization for ideal photo viewing. In addition, the printing process automatically adds a special XTRALIFE laminate coating, which helps ensure that prints are durable, waterproof and will last a lifetime under typical home storage conditions.

For inkjet prints up to 8 x 10 inches, DX7590 camera owners can use new KODAK Ultima Picture Paper with COLORLAST Technology, which lasts over 100 years under typical home display conditions using the world's best-selling brand of printers and inks (visit www.kodak.com/go/inkjet/ for additional details). Alternatively, they can print at thousands of retail locations using KODAK Picture Maker kiosks, or online via Ofoto's print service (www.ofoto.com).

The DX7590 camera includes new KODAK EASYSHARE software version 4.0 for WINDOWS and MACINTOSH systems, providing effortless digital picture organization, editing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary color technologies developed by Kodak to help users get vibrant, true-to-life prints from inkjet printers. Version 4.0 -- also available for free download from www.kodak.com -- now includes an Express Upload feature for keeping OFOTO online picture albums current, the ability to edit pictures in third-party applications, enhanced e-mail powered by Ofoto, and optional VCD and DVD burning.