ProClarity Selects Involve Technology's StreetSmarts to Capture & Share Sales Best Practices

Business Wire, August 30, 2004

PHOENIX -- Solution Designed to Increase Sales Effectiveness for Internal Salespeople and Reseller Channel

Involve Technology(TM) Inc., a world leader in innovative, powerful sales support technology, today announced that ProClarity Corp., a leading provider of analytic application technology for the enterprise, has selected StreetSmarts(TM) to improve the sales effectiveness of its entire sales organization and also for its channel partner resellers. Facilitating consistent execution for capturing and sharing best practices among its sales teams was one of ProClarity's primary goals and reasons why they chose StreetSmarts. ProClarity is already using one of the industry's premier CRM solutions, but they added StreetSmarts because it offers unique functionality not found in any other product currently supporting sales. StreetSmarts is a patent-pending system specifically designed as the place sales people go to access sales best practices and receive deal-specific answers needed to help close more sales faster.

"Our sales representatives are responsible for successfully conveying a complex set of technology-based business solutions to prospects throughout the world," said Clay Young, ProClarity senior vice president of strategic marketing. "The implementation of StreetSmarts will enable our sales staff to share successful practices in communicating the benefits of our technology to prospects, and ultimately allow us to acquire more customers."

StreetSmarts Technology Overview

The StreetSmarts sales support technology is a fully Web-based product, which allows users to request and receive sales best practices at any time and from any place. It can even be used offline. Gathering and disseminating valuable information or answers is automated through e-mail and triggered by a variety of configurable items. Likewise, the management of the system is automated and doesn't require an IT person. StreetSmarts is scalable from dozens to thousands of users and works in conjunction with a company's CRM/SFA system, e-mail system, and intranet. The look and feel of StreetSmarts can be configured to match an existing software application and users can subscribe to receive recent answers in their areas of interest or from selected experts.

StreetSmarts delivers a completely different, yet complementary set of features and functions from SFA/CRM. It uniquely addresses and solves many of the problems faced by sales organizations such as reducing the sales cycle, ramping new reps, and increasing productivity of existing reps.

About ProClarity Corp.

ProClarity Corp.'s industry-leading application development platform helps customers build sophisticated custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes, decision-making workflows and existing database and software technologies, feature patented visualizations, Web-like navigation and powerful calculations to transform information into individual understanding. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices in Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 1,700 customers globally including AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon and Wells Fargo. To learn more, visit www.proclarity.com or call 208-344-1630.

About Involve Technology Inc.

Involve Technology is the developer and marketer of a new generation of sales support solutions that enable companies to increase their sales effectiveness by capturing, sharing and disseminating sales best practices and practical, deal-specific, proven answers to salespeople. The company's flagship product is StreetSmarts, a breakthrough in sales support technology which provides an interactive, centralized resource for answers to help sales teams close deals more easily.

Involve Technology's founders, executives and directors possess top-level backgrounds in sales, marketing, consulting, product development and professional services earned at industry-leading organizations such as Accenture, IBM, KnowledgeWare, Miller Heiman, SalesLogix, and Viasoft. Each has been involved with the creation, marketing, and/or integration of technologies tied to the sales process, CRM, call center, training, and other key business operations.

For more information, visit the company's Web site at www.involvetechnology.com or call 800-997-9098 in the United States or 602-953-7711 outside the United States.

Involve Technology and StreetSmarts are registered trademarks of Involve Technology Inc. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.