Schaeffer's Investment Research and Forbes Newsletter Group Announce New Options Email Newsletter

Business Wire, Dec 14, 2004

CINCINNATI -- Forbes Newsletter Group, a subsidiary of Forbes, Inc., publisher of Forbes Magazine and stock market information leader Schaeffer's Investment Research, Inc. today announced the launch of a new joint publication focusing on the equity option market. Forbes/Schaeffer's Option Report will be a free weekly email newsletter that provides subscribers with unique commentary and trade ideas in the option market.

As part of the agreement, Forbes Newsletter Group will market the free newsletter to the more than 7 million unique monthly visitors of Forbes.com and Schaeffer's will generate the contents of the newsletter. Visitors will be able to subscribe to Forbes/Schaeffer's Option Report at www.forbesnewsletters.com.

"Bernie Schaeffer is one of the veterans of the investment business and we are pleased to be able to offer a new options oriented newsletter to Forbes' affluent investor audience," says Matt Schifrin, Vice President and Editor of Forbes Newsletter Group.

Forbes/Schaeffer's Option Report will be comprised of unbiased option research, unique trade recommendations, detailed research on specific stocks, sector outlooks and contrarian market commentary. Schaeffer's Investment Research has been providing option research and information to retail investors since 1981 when it began publishing Bernie Schaeffer's Option Advisor newsletter. Product growth and development has become a mainstay of the firm, most recently with new online services such as Schaeffer's Master Portfolio and Schaeffer's Gold.

"We are pleased to be able to offer content through one of the most prestigious business resources in the world," said Bernie Schaeffer, Chairman and CEO of Schaeffer's Investment Research. "Forbes.com is highly respected as a leader in the global business community, and we are excited to enter into this relationship with them."

About Schaeffer's Investment Research (www.SchaeffersResearch.com)

Schaeffer's Investment Research, founded by Bernie Schaeffer in 1981, is a financial information and trading resources company. Schaeffer has a well documented track record of correct market calls dating back to the crash in 1987. His firm publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription publication. The firm's contrarian approach, called Expectational Analysis(R), focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm's website, www.SchaeffersResearch.com, is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's.

About Forbes (www.Forbes.com)

Forbes is a privately held publishing and new media company based in New York City. Its flagship publication is Forbes, oldest of the nation's major business magazines, was founded in 1917. In recent years the company has expanded to include several new divisions, including Forbes.com; Forbes Management Conference Group; and Forbes Custom Media, which also encompasses American Heritage; American Legacy; and Forbes Newsletter Group, whose publications include Forbes/Wolfe Nanotech Report, The Prudent Speculator, Forbes Wireless Stock Watch, Forbes Special Situation Survey and The Gilder Technology Report. Forbes Newsletter Group also operates and online Investment Newsletter Channel at www.forbesnewsletters.com, which offers a suite of more than 25 top performing investment newsletters.