Upper Quadrant Delivers First Hosted Marketing Performance Management Platform to Correlate Campaigns to Revenue

Business Wire, Dec 14, 2004

RESTON, Va. -- UQube Version 2.0 Enables Customers to Move from Faith-based to Fact-based Marketing

Upper Quadrant, a marketing technology company, today announced UQube 2.0, its hosted Marketing Performance Management Platform that provides Campaign Management, Data Management, Forecasting, Modeling, Analysis/Reporting and Geographic Mapping. Upper Quadrant enables clients to generate more top-line revenue per marketing dollar spent by providing a solution that links marketing dollars spent to revenue generated across all channels - direct marketing, telesales, web, and retail.

UQube's ability to correlate data from various marketing sources and deliver comprehensive analysis, reporting and forecasting, enables companies to decisively determine which marketing campaigns are the most effective, delivering the highest revenue returns. By leveraging UQube, companies can now predict demand levels based on specific marketing activities and bring financial accountability to marketing programs and vendors.

"Marketing is one of the only departments left within today's large companies that is challenged in justifying its expenditures, and UQube was developed to directly address this shortcoming," said Scott Rakestraw, Vice President at Upper Quadrant. "With so much fragmented data, marketing departments have had no way to correlate information and gauge whether a campaign is successful. UQube provides a scientific platform for linking data so that companies can quickly assess whether their campaigns are winning or losing and immediately make decisions based on this increased insight."

As the first hosted marketing performance management platform, UQube enables companies to centralize, organize and accelerate access to their marketing data and serves as the catalyst shifting companies from faith-based to fact-based marketing. Marketing data is also enhanced with demographic, behavioral and transactional information and then it is delivered in a multi-dimensional view to uncover hidden correlations and trends.

UQube enables companies to share information across the entire marketing supply chain - both internally and externally -- providing a centralized data repository that enables clients to:

--Manage marketing campaigns and eliminate countless spreadsheets, so that companies can standardize and scale unstructured marketing data;

--Measure where they are winning and losing by linking demand generation activities to responses across all channels;

--Gain insight into direct marketing activities by correlating success or failure with campaign attributes and overlaying demographic, transactional and behavioral data;

--Optimize the outcome of a marketing activity by using the past to predict the future with statistical models.

About Upper Quadrant

Upper Quadrant is a marketing technology company that enables clients to efficiently manage marketing activities and measure performance to extend the reach of their marketing dollars. Upper Quadrant helps Fortune 500 and global organizations centralize, organize, and enhance internal and external data to yield insight that is invaluable to daily marketing operations. The company's hosted marketing performance management platform, UQube(TM), accelerates accessibility to marketing data and serves as the catalyst for migrating companies of all sizes from faith-based to fact-based marketing.