WingateWeb Awarded for Technology Innovation in Live Marketing; Wingate Studios' Event Management Software Breaks New Ground

Business Wire, Dec 2, 2004

SAN FRANCISCO -- MediaLive International, Inc. today announced that WingateWeb, the company's event management software product, is the recipient of the Outstanding Achievement in Innovation in Business Solutions Award from the International Association for Exhibition Management (IAEM) for its contribution to the face-to-face marketing industry.

WingateWeb connects event marketing to the bottom line by lowering the costs and easing the tasks associated with creating live marketing programs and performing as the platform for monitoring and interacting with your community throughout the year. The award recognizes Tom Karren, Ty Allen and Doug Baird, co-founders of the WingateWeb technology solution.

"We are honored to be recognized by our peers in the event management industry, as it validates our vision and leadership in enhancing the value of live marketing," said Robert W. Priest-Heck, President and CEO of MediaLive International. "Tom, Ty and Doug have helped revolutionize the event industry by developing the industry's most powerful, scalable and affordable end-to-end event management software solution."

Wingate Studios is the newly formed division of MediaLive International that combines the event management software WingateWeb with its event marketing expertise to accelerate the development of breakthrough programs for corporations, associations and other affiliated groups. These solutions leverage tools and technologies that not only capture data on event participant behaviors, but provide the analysis that gives marketers the information and insight they need to strengthen their customer relationship programs year-round.

"Expanding the live marketing experience beyond the walls of a trade show, user conference or any custom event to engage customers, partners and prospects in an ongoing exchange is critical to improving relationships and driving commerce," said Terri Holbrooke, Managing Director of Wingate Studios. "WingateWeb is the perfect application for building successful programs."

About IAEM

Since 1928, the International Association for Exhibition Management (IAEM) continues to provide quality and value to its members through leadership, service, education, and strong relationships. IAEM is the exhibition industry's premier association, with a membership of both show managers and exhibition suppliers who develop 95 percent of the 200 largest exhibitions in the industry. IAEM also supports IAEM Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry. For more information, visit www.iaem.org.

About WingateWeb 4.0

WingateWeb improves the bottom line by lowering the costs and easing the tasks with event marketing programs, and performs as the software platform for monitoring and interacting with customers and prospects throughout the year. The WingateWeb 4.0 platform is scalable to accommodate global event marketing programs built to a company meeting. At the core is an Enterprise Event Management Console (EEMC) that centralizes all event-related data with tools and modules that provide for registration, conference and content management, partner and exhibitor management, and marketing management. For more information, visit www.wingateweb.com.

About MediaLive International, Inc.

MediaLive International works with companies to capture and enhance customer relationships through media properties, software tools and marketing solutions that improve the effectiveness of the company's sales and marketing programs. MediaLive International's media brands encompass the IT industry's largest exhibitions, including NetWorld(SM) Interop(R), COMDEX(R), as well as highly focused educational programs as Next Generation Networks(R), VoiceCon, Seybold Seminars(SM), GTEC and respected publications including Business Communications Review and Seybold Report. The Wingate Studios division delivers the industry's leading end-to-end event management software platform WingateWeb and specialized vendor marketing programs including event strategy and programming, event management, and event analytics that provide proprietary event marketers with audience behavior, demographic and firmagraphic information.

MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.