e-Dialog's Director of Privacy and ISP Relations Appointed to The Direct Marketing Association Ethics Policy Committee

Business Wire, Dec 2, 2004

LEXINGTON, Mass. -- Rick Buck Joins DMA Committee to Assist in Upholding Consumer Trust in Marketing Practices

e-Dialog, the precision e-mail marketing innovator, today announced that Rick Buck, the company's director of privacy and ISP relations, has been appointed to The Direct Marketing Association (The DMA) Ethics Policy Committee. The DMA Ethics Policy Committee is responsible for keeping the association's self-regulatory industry guidelines timely, specific and meaningful in relation to technology and industry changes, new federal rules and regulations, and The DMA's stated ethics objectives.

"We are so pleased to have Rick join us in our continual review and updating of The DMA's Guidelines for Ethical Business Practice," said Harriet Heyman, DMA Ethics Policy Committee chairperson. "I have known and worked with Rick for more than 10 years and know his knowledge, experience in direct marketing, and passion to do the right thing will be a great asset to The DMA Ethics Policy Committee."

The DMA Ethics Policy Committee consists of 11 executives from DMA member firms. New members are elected by existing Committee members and approved by The DMA Board of Directors. Over the past several years, the Committee has devoted its efforts to developing a greater understanding of privacy as it relates to the use of personal information for ethical business practices.

"A fair, transparent ethics framework is central to the integrity of the e-mail marketing industry, and e-Dialog is committed to actively contributing to the advancement of this framework," said Rick Buck, director of privacy and ISP relations for e-Dialog. "I look forward to working closely with my fellow committee members and providing perspective around the converging on-line and off-line worlds."

Buck has more than 20 years of experience in customer acquisition strategy, database management, Internet marketing and regulatory issues. At e-Dialog he works closely with clients, Internet service providers (ISPs), regulatory bodies, and trade and privacy organizations to promote best practices in responsible e-mail marketing.

About e-Dialog

e-Dialog is the innovator in precision e-mail marketing strategy, services and technology that help market-leading companies establish powerful, two-way relationships with their customers and prospects. From offices in Lexington, Mass., and London, England, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, data analysis and custom application development. The company's precision-based approach combines award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted, permission-based communications for e-Dialog clients, including the NFL, Tesco, Cendant Corporation and Reuters. Investors include Flagship Ventures, Commonwealth Capital, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353.