Barbie Doll's Toe-Tal Makeover; Barbie Sighting at LA's Hottest Mani/Pedi Salon — The Paint Shop

Business Wire, Dec 20, 2004

LOS ANGELES -- Once seen only sporting the most stylish of high heels, Barbie(R) doll -- for the first time ever -- is revealing her new, more naturally shaped feet with the most perfectly pedicured toes. So where did Barbie(R) doll, who's always in the know on the latest beauty trends, go to get her first pedicure? The Paint Shop of course (a celebrity mani/pedi hot spot, according to a recent issue of People magazine)! Trading in her signature pink for black -- the must-have nail shade this holiday season -- Cali Girl(TM) Barbie(R) doll, kicked up her heels, as Paint Shop colored those famous tootsies for her hot date with Australian surfer Blaine(TM).

"It's such an honor to give Barbie(R) her first-ever pedicure," said Julie Serquinia, owner of Paint Shop. "These days, even your toes need to make a statement, so I recommended that Barbie(R) spice up her beach style with the de rigueur color black since it's the hottest Hollywood hue -- Mandy Moore and Cameron Diaz got them done here in the exact same color!"

Barbie(R) doll always has her well-manicured finger on the pulse of today's hottest fashion styles -- from clothing to accessories -- and has been at the forefront of fashion for more than 40 years. The #1 fashion doll in the world, Barbie(R) doll is making beach living Cali Girl(TM) style even more fashionable with perfectly pedicured toes.

And Cali Girl(TM) Barbie(R) doll's new toes and pedicure makeover come on the heels of a total Barbie(R) doll "life" makeover in 2004 -- a new hot fashion line, a sweet-smelling fragrance, a new romance with Blaine(TM), and a new career in politics stumping for the "Party of Girls" in this year's heated Presidential election.

Girls nationwide will be able to play with pedicured Cali Girl(TM) Barbie(R) dolls this Spring when the Cali Girl(TM) Barbie(R) doll featuring a pink pedicure is introduced in stores nationwide in January 2004 for a suggested retail price of $5.99.

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. (C) 2004 Mattel, Inc. All Rights Reserved.

About Mattel

Mattel, Inc. (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R), and Fisher-Price(R), which also includes Little People(R), Rescue Heroes(TM), Power Wheels(R), as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.