Southern LINC Offers Customized Solution to Customers; Ringtones, Wallpapers and Games Available for Download

Business Wire, Dec 20, 2004

ATLANTA -- Southern LINC(R), the wireless communications service from Southern Company (NYSE: SO), today announced the ability to personalize customers' phones by downloading ringtones, wallpapers, games and applications from www.southernlinc.com.

Southern LINC is able to provide its customers this latest offering through a content and technology partnership with Zingy Inc., the leading mobile media company in the Americas. This partnership allows customers to place their orders either from their phone or online, and download their favorite ringtones and other selections "over the air" and straight onto their phone.

"In teaming with Zingy, we are able to provide our customers a host of exciting offerings to customize their phones," said Bob Dawson, president and CEO of Southern LINC. "By eliminating the need for a data cable to download ringtones and other items, customers can easily personalize their phones."

Customers simply go to www.southernlinc.com, select their content, enter their cell phone number and then the content is delivered to their phone. A data service plan is required to download items.

About Zingy

Zingy Inc. (http://www.zingyinc.com) is the leading mobile media company in the Americas. The company develops, aggregates, promotes and distributes mobile content direct to consumers through Zingy.com and through a network of media companies and mobile operator partnerships. Zingy offers ringtones, ringback tones, wallpapers, games, chat, dating, picture services and much more.

About Southern LINC

Southern LINC, which stands for Long-range Integrated Network Communications, covers 127,000 square miles in the Southeast, including major metro and rural areas in Alabama, Georgia, southeastern Mississippi and northwest Florida. Using Motorola's iDEN(R) technology, Southern LINC combines multiple communication services into one handset or installed device including Instant LINC(SM) two-way radio, phone service, text messaging, wireless Internet access and wireless data. More information about Southern LINC can be obtained by calling 1-800-818-LINC (5462) or visiting the Southern LINC Web site at www.southernlinc.com.

About Southern Company

With more than 4 million customers and nearly 39,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier super-regional energy company in the Southeast and a leading U.S. producer of electricity. Southern Company owns electric utilities in four states, a growing competitive generation company, an energy services business and a competitive retail natural gas business, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are 15 percent below the national average. Southern Company has been named three consecutive years No. 1 on Fortune magazine's "America's Most Admired Companies" list in the Electric and Gas Utility industry. Southern Company has been ranked the nation's top energy utility in the American Customer Satisfaction Index five years in a row. Southern Company has more than 500,000 shareholders, making its common stock one of the most widely held in the United States. Visit the Southern Company Web site at www.southerncompany.com.