ProClarity Corporation Positioned in Visionary Quadrant by Leading Analyst Firm in Latest Business Intelligence Report

Business Wire, Dec 20, 2004

BOISE, Idaho -- ProClarity Corporation, a leading provider of analytic application technology for the enterprise, today announced it has been positioned by Gartner, Inc. in the visionary quadrant in the new 'Business Intelligence Platforms Magic Quadrant(1)' report. Gartner defines vendors listed in the visionary quadrant as having a clear vision of market direction and are focused on preparing for it, but can still improve in terms of optimizing service delivery. ProClarity was evaluated on its vision and ability to execute upon that vision.

ProClarity continues to make innovations to its award-winning ProClarity(R) Analytics Platform; the recent release of ProClarity 6 marked the addition of revolutionary real-time analytic capabilities which are made possible by Live Server, a middle-tier server that provides 'live' and persistent connections to a multitude of data sources. Organizations in various industries are already capitalizing on the open architecture of the ProClarity Analytics Platform by developing customized business intelligence (BI) solutions that promote collaborative planning and enable proactive decision-making.

"To be recognized by Gartner, the industry's leading analyst firm, as a 'visionary' on their Magic Quadrant is a testament to our corporate mission which is to provide the most innovative business intelligence solutions available," said Bob Lokken, ProClarity president and chief executive officer. "The release of ProClarity 6 marked a significant increase in the speed at which enterprise organizations are able to build analytic applications that provide valuable business information to employees, and we will continue to develop our analytic technology to meet the most rigorous requirements."

The ProClarity Analytics Platform serves as the cornerstone for a variety of advanced analytic tools in various industries including retail, consumer packaged goods, healthcare, banking, financial services, government and education. ProClarity 6 is an enterprise-class analytic platform designed to enhance IT productivity and performance, while providing organizations with a comprehensive understanding of corporate operations and the tools for proactive business management.

About ProClarity Corporation

ProClarity Corporation's industry-leading application development platform allows organizations to build sophisticated, custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes and decision-making workflows, dramatically speed the decision-making process through the use of innovative real-time analytic technologies, patented visualizations, web-like navigation and powerful calculations that transform information into individual understanding. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices throughout North America, Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 2,000 customers globally including AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon, Wells Fargo and Barnes & Noble. To learn more, visit www.proclarity.com or call 208-344-1630.

About the Magic Quadrant

The Magic Quadrant is copyrighted 29 November 2004 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

(1)November 29, 2004: Gartner Magic Quadrants for Enterprise BI Suites and Platforms by H. Dresner, B. Hostmann, and F. Buytendijk.