Targus and Fabrique Make Carrying an HP Notebook Fashionable for Women

Business Wire, Dec 22, 2004

ANAHEIM, Calif. -- Targus Inc., maker of the world's best-selling notebook cases and accessories, today announced its HP Signature Series of notebook carrying cases specifically designed for women. Targus and Fabrique collaborated to develop this new line of cases that would be universally appealing to women carrying HP notebooks.

Blurring the line between purse and notebook carrying case, the Signature Series consists of two case designs with two color options available for each design. Combining stylish materials and a feature-rich construction, the HP Signature Series is an affordable alternative to the more masculine cases that currently dominate the marketplace.

"Our research has shown that women use notebook cases differently from their male counterparts, and consequently have different style and functionality requirements," said Ron Smith, chief marketing officer for Targus. "As a result, we have begun to work with our OEMs to design and develop brand-specific cases for their female customers. With HP as our first OEM to roll out a female-targeted case line, we have worked closely with the company to incorporate our industry-leading notebook protection and contemporary styling with organizational features requested by female HP notebook users."

The case interiors contain several smart features to keep women organized, including business card holders, file folder sections, key clips, cell phone pockets, PDA sleeves and zipper pockets for essential storage of loose items. Both cases include detachable mini bags for storage of smaller items such as money, ID cards or makeup. The Signature Series cases meet carry-on guidelines of all major airlines, and their top-loading design gives users quick and easy access to the notebook compartment for security removal. Each case in the line ships in a protective cover to shield it from dust, scratches and other harmful elements while not in use.

Targus' HP Signature Series is currently available through authorized HP resellers, the HP Web site (www.hp.com) or at Targus' Web site (www.targus.com). All four cases include a limited lifetime warranty. The following cases are now available.

HP Signature Ladies Nylon Tote - OLT001 (black), OLT003US (leopard)

Take a walk on the wild side with the Signature Ladies Nylon Tote, available in either leopard print or solid black nylon with black leather trim. The case accommodates notebooks with screens up to 15-inches and is constructed with a dual zipper flap for wide access to the notebook and case interior. The cushioned notebook compartment houses a removable notebook computer folio case, giving the case more versatility as a purse or carryon bag during weekends or personal travel. With an elasticized gusset and shoulder straps, the folio can be carried separately from the main case. The case exterior also includes a side pocket for cable storage and a business card holder. A separate side pocket provides easy, quick access to a cell phone and travel documents. The HP Signature Ladies Nylon Tote has a suggested retail price of $69.99.

HP Signature Ladies Leather Bag - OLT002 (black), OLT004US (red)

Available in striking red or classic black, this sophisticated leather case accommodates all standard 14-inch HP notebooks. With trendy, contrasting white stitching and a fashionable interior lining, the Signature Ladies Leather Bag features a zipper closure and an adjustable strap to secure the padded notebook compartment, providing the ultimate in style and protection. Metal feet protect the bottom of the case from wear and tear and protect the interior contents from liquid damage. The HP Signature Ladies Leather Bag has a suggested retail price of $119.99.

Editors' Note: High-resolution images of the HP Signature Series are available by contacting Eric Paulsen or Amy Walz at (949) 477-0710 or epaulsen@maples.com / awalz@maples.com.

About Targus

Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 145 countries. More information available at www.targus.com.