Hilton Garden Inn Hotels and Twentieth Television Launch ``Yes, Dear…Let's Get out of Here'' Sweepstakes with a Chance to Win a Four-Day/Three-Night Stay at a Participating Hilton Garden Inn Hotel

Business Wire, Dec 3, 2004

BEVERLY HILLS, Calif. -- Hilton Garden Inn(R) hotels and Twentieth Television today announced that they have teamed up on "Yes, Dear...Let's Get Out of Here," a national sweepstakes campaign that integrates the contrasting personalities of the program's characters and embraces television, radio, in-hotel and online marketing endeavors to generate viewers to watch "Yes, Dear," the newly nationally syndicated comedy series now on five nights a week (check your local listings). Starting now, guests can log on to www.YesDearSweepstakes.com or www.hiltongardeninn.com for a chance to win a four-day/three-night getaway for two at a participating Hilton Garden Inn hotel in the continental U.S.

The "Yes, Dear...Let's Get Out of Here" sweepstakes will be heavily promoted locally and nationally through a variety of marketing initiatives, including Hilton Garden Inn hotel collateral (in-room, in-elevator, front desk signage, key card inserts and online) that will be strategically placed throughout each location. To complement the Hilton Garden Inn brand's efforts, Twentieth Television has launched an extensive broadcast station affiliate campaign featuring on-air spots to heighten awareness of "Yes, Dear" and the sweepstakes. More than 120 broadcast stations throughout the country are participating in the "Yes, Dear...Let's Get Out of Here" sweepstakes by localizing the promotion and incorporating local sponsors into the campaign to generate added revenue. Moreover, an aggressive radio promotion promoting the sitcom and sweepstakes will take place in the top 20 markets.

In the online arena, the campaign will include rich media advertisements and banners, as well as a dedicated sweepstakes microsite strategically seeded on a wide array of targeted websites and portals, including Yahoo!, MSN and AOL, among others. Links to the campaign's microsite will also be housed on its affiliates and radio station partners' websites.

Showcasing the award-winning Hilton Garden Inn mid-priced brand as the ideal hotel of choice for business or leisure travel, sweepstakes winners will have the opportunity to choose a destination inspired by the personalities of "Yes, Dear's" lead characters. Winners may choose a destination inspired by a "Jimmy & Christine Wild Weekend" reflecting the free spirited Jimmy and Christine Hughes by choosing a trip to a "wild city" where a Hilton Garden Inn hotel is located, like Las Vegas, Nev., or New Orleans, La. Conversely, winners may select a cultural and relaxing destination, like Washington, DC or Napa, Calif., akin to the series' sophisticated couple, Greg and Kim Warner.

"The campaign further boosts awareness for Hilton Garden Inn and brings our brand to a new audience to show that whatever your travel and getaway preferences are, Hilton Garden Inn hotels can offer up the perfect weekend getaway solution," said Mark Nogal, vice president - marketing, Hilton Garden Inn. "So whether you're traveling for business, looking for a place to relax and unwind or planning a fun weekend away, with more than 200 locations across North America, there's sure to be a Hilton Garden Inn hotel nearby to accommodate travelers' wants and needs -- no matter what the activity or event."

Susan Kantor, senior vice president, marketing and creative of Twentieth Television, stated, "We are delighted to be partnered with Hilton Garden Inn hotels on this exciting promotion to generate awareness for 'Yes, Dear's' debut season in off-net syndication. This promotion accomplishes mutually beneficial goals for both parties -- 'Yes, Dear' benefits by marketing this funny program to viewers in a targeted environment while Hilton Garden Inn enjoys increased brand association and awareness through this multifaceted promotion."

Each grand prize winner will receive a trip for two to the winner's choice of any Hilton Garden Inn within the continental United States, roundtrip coach airfare for two, four-day/three-night standard double occupancy accommodations at the hotel, airport transfers for two, to and from the airport/Hilton Garden Inn and complimentary breakfast for two each morning during their stay.

To enter and learn more about the "Yes, Dear...Let's Get Out of Here" sweepstakes, visit www.YesDearSweepstakes.com or www.hiltongardeninn.com. No purchase necessary to enter. Void where prohibited by law. Entrants must be 18 years of age or older and legal residents of the United States. Sweepstakes begins on November 1, 2004 and ends on December 31, 2004 and all travel must be completed by December 30, 2005. Go to www.YesDearSweepstakes.com for complete official rules.

About "Yes, Dear"

In "Yes, Dear," first time parents Greg and Kim Warner (Anthony Clark and Jean Louisa Kelly) struggle on a daily basis raising their one year old son. Kim is a neurotic, stay-at-home mother, while Greg manages a stressful job and trying to keep his wife calm. At the same time, Kim's down-to-earth sister Christine (Liza Snyder) and her unemployed (and carefree) husband Jimmy (Mike O'Malley), along with their two children, have moved in. Together, the two couples clash about philosophy on life and parenting, making a hilarious look at parenthood, marriage and relationships between sisters and brothers-in-law.