Applix Listed in Analyst Firm's Magic Quadrant for Business Intelligence Platforms; Applix Evaluated on ''Ability to Execute'' and ''Completeness of Vision''

Business Wire, Dec 6, 2004

WESTBOROUGH, Mass. -- Applix, Inc. (Nasdaq: APLX), a global provider of single platform solutions for Business Intelligence (BI) and Business Performance Management (BPM) solutions, has appeared on Gartner Inc.'s Magic Quadrant* for Business Intelligence Platforms, 2H 04(1). This is the second appearance for Applix in this Magic Quadrant and comes on the heels of Applix's inclusion in Gartner's Magic Quadrant for Corporate Performance Management Suites, 2004(2).

"2004 has been a superb year for Applix on many fronts," said David Mahoney, CEO and president, Applix, Inc. "We have been focused entirely on enhancing our core analytics engine TM1, adding performance management components such as TM1 Planning Manager and improving integration with other major data sources such as Microsoft's Analysis Services and SAP Business Warehouse. Our software now has increased ability to scale, greater agility and flexibility and further leverages Excel as its easy-to-use, familiar interface, shaping TM1 into the most comprehensive planning and analytics solution available today in a single package.

"In addition to the product developments, we have re-aligned our sales strategy, are focused on expanding our sales channels and are spending a great deal of time working more closely with our customers on product direction. The great strides we have made are clearly reflected in the industry's assessment of our business," continued Mahoney.

Additionally, the report covers the buying atmosphere and overall market dynamics for the business intelligence space. In the report, Gartner states, "Given the prevalent buying dynamics, BI will continue to be dominated by pure-play vendors through 2008." This is a trend that Applix has seen first-hand in its sales engagements worldwide.

The just-released report, "Magic Quadrants for Enterprise BI Suites and Platforms, 2H04," authored by Gartner analysts Howard Dresner, Bill Hostmann and Frank Buytendijk, is available on www.gartner.com. The Magic Quadrant for Corporate Performance Management Suites, 2004, released on October 15, 2004 is also available on the Gartner Web site.

Applix TM1(R)

Applix's TM1 is a proven, multi-dimensional business planning, reporting and analytics platform for powering strategic analysis of financial, transactional, operational and other business data. TM1 has been named as a leader in the tools category of the BPM Partners' annual "Beyond the Hype" Webcast and the BPM Buyer's Guide in Business Finance Magazine (http://www.bpmpartners.com/events_webinars.shtml), and scored the highest rating in goal achievement and performance in The OLAP Survey 3 (www.survey.com/olap) by independent analyst Nigel Pendse.

Applix also provides TM1 Planning Manager(TM) to provide workflow and compliance capabilities for all TM1-based applications and TM1 Web(TM), a Web-enabled front end for global and remote read/write capabilities of BI and BPM applications.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 1,900 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2003 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.