Business Services Industry

Interland First to Arm Channel Partners with the Ability to Resell a National Paid Search Placement Program that Includes Google, Overture, MSN and AOL

Business Wire, Dec 6, 2004

ATLANTA -- Interland continues to lead the industry in helping small business websites drive leads and sales by enabling resellers to offer the highly popular MyEzClicks(TM) service

Interland, Inc. (NASDAQ: INLD), a leading provider of online services and Web hosting for small and medium-sized businesses, announced today that MyEzClicks(TM), a suite of paid search advertising packages for small businesses, is now available for Interland resellers to offer to their existing and new customers. MyEzClicks is the first of a number of business marketing services Interland will deliver to its resellers in the coming months.

Qualifying Web developers, designers and resellers who resell any of Interland's comprehensive suites of hosting and online solutions can now offer MyEzClicks, a service aimed at helping users leverage the power of the Internet to find, convert and communicate with their customers. Under the MyEzClicks channel program resellers can sell Interland's MyEzClicks service to customers regardless of who hosts the site.

"Daily our channel partners are being asked to help customers use the Web to market products and services online," says John Lally, area vice president of marketing for Interland. "Given the strong demand we have seen since launching MyEzClicks, making it available to be sold through our network of resellers is a natural way for us to continue to extend the reach of this product. Offering a turn key way for Web developers, designers and resellers to quickly and easily deliver a true leads and sales solution to their customers is a first in the hosting industry."

Scott McLaughlin, Interland reseller and president and founder of Heartland Hosting, advises clients that building a website does not guarantee online success. "Because of the huge number of websites already online, now more than ever it is difficult for a new site to get indexed and even harder to quickly improve its natural search listing," says McLaughlin. "I am excited I can offer Interland's MyEzClicks to my customers because I know this is going to thrill them and help make them even more loyal customers."

Lally also points out that the monthly revenue a reseller can generate from marketing services such as MyEzClicks is far greater than strictly offering traditional pin, power and pipe infrastructure services. With this announcement Interland continues to execute on its commitment to deliver value above and beyond the foundational aspect of hosting.

The MyEzClicks search advertising packages give subscribers guaranteed traffic, freeing them from the daunting task of managing pay-per-click advertising campaigns across multiple search sites. Launched in early October, Interland's newest lead-generating offering was the first to provide small business owners with a cost-effective program that delivers leads and maximizes marketing investments across multiple search engines.

Interland's search professionals manage all the details associated with multiple paid search engine efforts through one program that includes placements on more than 30 sites such as Google, Overture, MSN and AOL. Interland oversees the details, making sure keyword purchases are completed on time; writing text ads; placing bids; and monitoring and optimizing campaigns to keep pace with marketplace changes, all backed by a traffic guarantee. In addition, MyEzClicks users receive monthly reports documenting keywords used and traffic secured.

As a true partner for small and medium-sized businesses, Interland offers tools and services designed to help small businesses realize the promise of the Internet as the new marketing channel. Interland resellers can find more information about the new MyEzClicks reseller program through iPACT (Interland's Partner Advantage Centralized Tools). Others looking for more information on the benefits offered to Interland Reseller Partners should visit www.interland.com/partner/.> About Interland

Interland, Inc. (Nasdaq: INLD) is a leading Web-hosting and online-services company dedicated to helping small and medium-sized businesses achieve success by providing the knowledge, services and tools to build, manage and promote businesses online. Interland offers a wide selection of online services, including standardized Web hosting, eCommerce, application hosting, and website development, marketing and optimization tools. For more information about Interland, please visit www.interland.com, email moreinfo@interland.com or call 1-800-335-1327.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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