Maria Bello, David Copperfield, Kenneth Cole, Al Leiter, Damon Dash, & Other Stars Team Up with 1-800-FLOWERS.COM to Design One-of-a-Kind Teddy Bears for Online Auction to Benefit SAVE THE CHILDREN

Business Wire, Dec 7, 2004

WESTBURY, N.Y. -- 1-800-FLOWERS.COM(R), INC. (NASDAQ:FLWS)

--Weekly Auctions of Celebrity-Styled Teddy Bears to Kick-Off December 8 & Continue through January 2005

--One-hundred percent (100%) of Winning Bids Will be Donated to Save the Children(R).

Top names from the worlds of music, film, fashion and sports have taken on a new role this holiday season - that of "teddy bear stylist" - to help 1-800-FLOWERS.COM, INC. (NASDAQ:FLWS) raise funds for Save the Children. Each of the participating stars created and autographed designs that were used to exquisitely attire the one-of-a-kind 1-800-FLOWERS Lotsa Love(TM) bears. The celeb-styled bears will be auctioned online beginning December 8 to raise funds for this leading children's charity.

1-800-FLOWERS and Save the Children lined up a purposefully diverse list of 10 notables for this fashionable fundraising effort. They include Golden Globe-nominee Maria Bello, illusionist David Copperfield, legendary designer Kenneth Cole, Emmy-winning newscaster Cokie Roberts, major league baseball pitcher Al Leiter, urban music and style entrepreneur Damon Dash, Exorcist star Linda Blair, and even two of pro wrestling's hottest names, WWE superstars John Cena and Rey Mysterio.

Pictures of the celebrity-designed bears and the personalized sketches used to create these dynamic fashions can now be viewed at www.1800FLOWERS.com/celebrityteddybear. Charity-conscious bear-lovers can then participate in the weekly auctions at www.Ebay.com/1800flowers beginning December 8, 2004. One-hundred percent (100%) of the winning bids will be donated to Save the Children. Bear-lovers can also contribute to Save the Children by making a purchase from the Lotsa Love plush toy collection at 1-800-FLOWERS.COM - a percentage of all sales from this collection made through December 31, 2004 will be donated to Save the Children.

The designs turned in by the celebrities took inspiration from around the globe. Save the Children's national spokeswoman Maria Bello's tribal bear was inspired by her visits to and charity work in Africa, while Kenneth Cole's cutting-edge couture offering features a custom classic black suit with accompanying shoes and watch from his Reaction collection. David Copperfield's bear wears a suit patterned after his own dramatic stage wear, while WWE superstar Rey Mysterio's offering is topped off with a miniature recreation of his flame-covered wrestling mask.

Each winning bidder will receive the collectible Gund(R)-crafted bear created by the celebrities and their autographed sketches/designs. Following is the bidding schedule for the December portion of the charity-auction:

--December 8 - 14: WWE Superstars John Cena and Rey Mysterio

--December 14 - 20: Actress Maria Bello

--December 20 - 22: Journalist Cokie Roberts & Music Impresario Damon Dash

"We are proud of our collaborative efforts with Save the Children," said Jim McCann, CEO of 1-800-FLOWERS.COM. "This important and worthwhile charity organization helps so many and it is our honor and privilege to work alongside and assist them, especially on such an innovative and exciting project.

Please email or call Cataldi PR at 212-244-9797 for a jpg photo of the celebrity-styled bear sketches.

About 1-800-FLOWERS.COM

For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) has been the leading innovator in the floral industry, taking the extra step to help people connect and express themselves quickly and easily with exquisite floral gifts crafted with care by renowned artisans and the nation's leading florists, as well as distinctive non-floral gifts appropriate for any occasion or sentiment. The Company provides gift solutions same day, any day, offering an unparalleled selection of flowers, plants, gourmet foods and confections, gift baskets and other impressive unique gifts. As always, satisfaction is guaranteed, and customer service is paramount with quick, convenient ordering options, fast and reliable delivery, and gift advisors always available. Customers can shop 1-800-FLOWERS.COM 24-hours a day, seven-days a week via the Internet (http://www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet foods from GreatFood.com(R) (http://www.greatfood.com); and children's gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).

About Save the Children

Save the Children (www.savethechildren.org) is the leading independent organization that creates real and lasting change for children in need in the United States and around the world.

Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purposes(s) may be obtained, without cost, by writing to Save the Children Federation, Inc., Assistant Corporate Secretary, 54 Wilton Road, Westport, Connecticut 06880, or by calling 1-800-728-3843. In addition, residents of the following states may obtain financial and/or licensing information from their states, as indicated. Registration with these states, or any other state, does not imply endorsement by the state. Florida: A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE, 1-800-435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. FLORIDA REGISTRATION # CH 502. Maryland: Documents and information submitted under the Maryland Solicitations Act are available, for the cost of postage and copies, from the Maryland Secretary of State, State House, Annapolis MD 21401, (410) 974-5534. Mississippi: The official registration and financial information of Save The Children Federation, Inc. may be obtained from the Mississippi Secretary of State's office by calling 1-888-236-6167. Registration by the Secretary of State does not imply endorsement by the Secretary of State. New Jersey: INFORMATION FILED WITH THE ATTORNEY GENERAL CONCERNING THIS CHARITABLE SOLICITATION MAY BE OBTAINED FROM THE ATTORNEY GENERAL OF THE STATE OF NEW JERSEY BY CALLING (973) 504-6215. REGISTRATION WITH THE ATTORNEY GENERAL DOES NOT IMPLY ENDORSEMENT. New York: A copy of the most recent financial report is available from the Office of the Attorney General, Department of Law, Charities Bureau, 120 Broadway, New York, New York 10271. North Carolina: Financial information about this organization and a copy of its license are available from the State Solicitation Licensing Branch at 1-919-807-2214. The license is not an endorsement by the State. Pennsylvania: The official registration and financial information of Save the Children Federation, Inc., may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement. Virginia: A copy of the financial statement is available from the State Office of Consumer Affairs, Department of Agricultural and Consumer Services, P.O. Box 1163, Richmond, VA 23209 or call 1-804-786-2042. Washington: Financial information available from the Corporations Division, Office of the Secretary of State, P.O. Box 40234,Olympia, WA 98504-0234, or call, in state, 1-800-332-4483. West Virginia: West Virginia residents may obtain a summary of the registration and financial documents from the Secretary of State, State Capital, Charleston, WV 25305. Registration does not imply endorsement. Contributions to Save the Children are tax deductible to the extent permitted by law. (Rev. 7/03)