Advertising Age Goes Digital with Zinio Systems

Business Wire, Dec 9, 2004

SAN FRANCISCO -- Advertising Age magazine (Ad Age) announced the launch of its digital edition delivered by Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue of Ad Age, featuring The Marketer of the Year Special Report, as well as the monthly C-suite publication Point, will be distributed digitally to magazine subscribers.

"We're excited to provide Ad Age readers with a premier digital magazine option, especially for our international audience," said Jill Manee, VP & Publisher of The Ad Age Group. "By partnering with Zinio, we can ensure timely delivery of a quality product to our loyal subscribers, now available on Sunday evenings."

Zinio's digital version of AdAge gives readers a user-friendly electronic edition of the magazine, instantly delivered to the desktop the night before normal mail delivery. Digital Ad Age complements the magazine's print and Web counterparts by offering multi-media, hyperlinks, search, highlighting and electronic notations, as well as enabling readership on the road when traveling Monday morning.

"This is a bellwether moment for digital delivery," said Scott Kauffman, president and chief executive officer of Zinio Systems, Inc. "Ad Age is an essential read for marketers, agencies and publishing executives. The digital format of Ad Age provides the opportunity to demonstrate the value of digital magazines to the entire media industry."

Since March 2002, Zinio has delivered more than 26 million digital magazines from 200 popular titles, such as BusinessWeek, Motor Trend, Popular Science and U.S. News & World Report, to more than 1.6 million customers in 232 countries. Zinio's 60 major publishing partners include Crain Communications, Inc., Hearst, IDG, McGraw-Hill, Primedia, Reed Business Information, Time Inc., U.S. News, VNU and Ziff Davis.

About Advertising Age

Celebrating its 75th year, Advertising Age is the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 200,000 professionals each week. The Ad Age Group encompasses print and online products, including Advertising Age (both print and digital editions), AdAge.com, Point, Creativity, AdCritic.com, Madison Vine and American Demographics.

About Zinio Systems, Inc.

Zinio Systems (www.zinio.com) delivers magazines in a new, powerful digital form with the same layout, text and advertisements as the print versions, improving accessibility, reach, convenience and reading experience. Consisting of production services that convert print magazines into digital form, a dedicated reading software application, an electronic delivery system and comprehensive circulation services, Zinio allows magazine readers to enjoy offline portability, easy navigation and interactivity in a digital version available on desktop, laptop and tablet computers while offering publishers an opportunity for circulation growth. Zinio has offices in San Francisco and New York City. Zinio is privately held and investors include New Enterprise Associates (NEA), Apax Partners, Intel Capital, Odyssey Capital, NetOyster, IDEO Ventures, Centre Palisades Ventures and Starvest Partners, L.P.