Bulova Chooses NaviSite to Develop and Manage Second-Generation Website

Business Wire, Feb 10, 2004

Business Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 10, 2004

Leading watch and clock company selects NaviSite's application

hosting services for new Web initiative

NaviSite, Inc. (NASDAQ SC: NAVI), a leading provider of outsourced hosting, application management, content distribution, messaging and infrastructure management services, today announced that Bulova, the New York-based provider of precision clocks and watches, has chosen NaviSite to develop and manage its new Web site, www.bulova.com. Its second-generation Web site, Bulova.com is a feature rich and customer friendly portal that represents the company's brand on the Web.

Bulova's brands include Accutron, Bulova and Caravelle watches, and a full range of Bulova clocks. Bulova.com will be hosted and managed out of NaviSite's Syracuse, N.Y. data center. The site features an online customer service center with downloadable setting and care instructions for virtually all of the company's products.

"When it came time to build our next-generation Web site, we needed to find a provider who could offer the performance, integrity, expertise and reliability that our customers have come to expect from Bulova. NaviSite offers all this as well as rock-solid service, giving us the assurance that our infrastructure is being managed by one of the best in the business," said Eric Hofmann, Director Marketing Technology, Bulova, Inc.

"As a craft builder of precision timepieces, Bulova understands how important it is to be able to focus on doing what they do best, and turned to NaviSite when it came time to outsource creation and management of their new Web site," said Maureen Rogers, director of Marketing for NaviSite's A-services.

About Bulova

Founded in 1875, Bulova remains one of the world's most recognized brands, reaching a wide range of consumers with its Bulova, Accutron and Caravelle watches, as well as its award-winning Bulova Clocks. A subsidiary of Loews Corporation, the U.S. owned and operated company is headquartered in New York City. With the 2002 addition of Art of Time, a Grandfather clock company, and the 2001 acquisition of the respected Wittnauer name, both now functioning as separate entities under the Bulova corporate umbrella, and the recent establishment of proprietary operations in Europe as part of new international operating strategy, Bulova continues to consolidate its position at the forefront of the timekeeping industry.

About NaviSite, Inc.

NaviSite is a leading provider of outsourced hosting and managed application services for middle-market organizations, which include mid-sized companies, divisions of large multi-national companies and government agencies. For more information, please visit http://www.navisite.com.

This release contains forward-looking statements, which address a variety of subjects including, for example, the expected benefits and capabilities of NaviSite's hosting and application management services. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: NaviSite's success, including its ability to improve its gross profit margins, improve its cash flows, expand its operations and revenues and reach and sustain profitability, depends on its ability to execute on its business strategy and the continued and increased demand for and market acceptance of its products and services; NaviSite may experience difficulties integrating technologies, operations and personnel of recent acquisitions in accordance with its business strategy; NaviSite needs to raise capital in the near future; NaviSite's products, technologies, and resources may not successfully operate with the technology, resources and/or applications of third parties; and increased competition and technological changes in the markets in which NaviSite's competes. For a detailed discussion of cautionary statements that may affect NaviSite's future results of operations and financial results, please refer to NaviSite's filings with the Securities and Exchange Commission, including NaviSite's most recent Quarterly Report on Form 10-Q. Forward-looking statements represent management's current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us.