Kohl's Adds Laura Ashley Lifestyles to Home Department

Business Wire, Feb 17, 2004

Business Editors

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Feb. 17, 2004

Kohl's Department Stores (NYSE: KSS)today announced the addition of Laura Ashley Lifestyles to its home textiles offerings, its second home department brand introduction this spring.

The Laura Ashley Lifestyles line, which is exclusive to Kohl's, is comprised of bath towels, sheets, pillows, comforter sets and bedroom accessories including coordinating valances, bed skirts and shams. Merchandise will arrive in stores this month, in time for the gift registry season. All Kohl's stores will carry the line, as well as Kohls.com.

"With Laura Ashley Lifestyles, we're giving shoppers another reason to choose Kohl's for their home decor needs," said Kevin Mansell, Kohl's president. "Laura Ashley, a well-respected brand known for quality and style, delivers what shoppers expect at Kohl's - great brands and value in a convenient shopping environment."

The Laura Ashley Lifestyles line of bedding and bath textiles features updated floral, plaid and solid patterns that can be adapted to a variety of decor styles.

"Laura Ashley Lifestyles designs were developed specifically for the Kohl's shopper, using the same high-quality materials and distinctive styling that our brand is known for around the world," said Ivy Tan, senior vice president at Laura Ashley. "We're pleased to collaborate with Kohl's to deliver top quality and beautiful designs at affordable prices."

ABOUT LAURA ASHLEY

Laura Ashley, Inc., headquartered in Fort Mill, S.C., concentrates on licensing the Laura Ashley brand name in North America. The company strives to be the ultimate destination brand for home products, women's wear, and children's wear. License categories include furniture, wall coverings, flooring, dinnerware, clothing, bedding, costume jewelry and many others. Current licenses include Russell-Newman, Inc., Kincaid Furniture, Hollander Home, Kravet Fabrics, and Town & Country Living.

ABOUT KOHL'S

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately-priced national brand apparel, shoes, accessories and home products. The company operates 542 stores in 36 states. For a list of store locations, or for additional information, visit Kohl's Website at www.kohls.com.