Emblaze Systems Demonstrates its Latest Wireless Multimedia Solutions with Nortel Networks, Ericsson, Unisys and Others

Business Wire, Feb 23, 2004

Business Editors/High-Tech Writers

3GSM World Congress 2004

RA'ANANA, Israel--(BUSINESS WIRE)--Feb. 23, 2004

Emblaze Systems, part of the Emblaze Group (LSE: BLZ) and a leading provider of mobile media solutions for wireless networks, will be demonstrating at 3GSM Cannes, at the following stands:

Nortel Networks

Nortel User Group, Hotel Sofitel Royal Casino - February 20-21
Nortel stand at 3GSM - Hall 1, A 8
Nortel executive demo room, Majestic Hotel

-- A demonstration of its H.264 video technology using Nokia

Symbian Series 60 handsets embedded with EMplayer(TM) -

Emblaze's rich media player (Series 60 client). H.264 video

codec is a top quality video running over low bit rate

networks, achieving the same picture quality at half the bit

rate.

-- 3GPP/MPEG4 media content streaming and download services over

Nortel's GPRS and UMTS networks. News, sports, weather, music

and movie trailer video content optimized for mobile usage,

will be demonstrated on a variety of GPRS devices (AlphaCell

M5, Nokia 3650 and Nokia 6600 embedded with the EMplayer(TM))

and UMTS devices (Samsung Z-100, Motorola A835 and Nokia 7600

embedded with 3GPP players).

-- Full 3GPP streaming and download interoperability between

devices, players and the Emblaze 3GPP compliant server

platform (EMplatform(TM)).

-- Emblaze's latest development - a bandwidth adaptation network

monitoring system called Viscosity. This demo will simulate

network fluctuation and display the bandwidth adaptation

mechanism.

Ericsson
Hall 1, A 15

-- Ericsson will utilize its MMS center, complete with Emblaze

EMcoder(TM) to demonstrate live video transcoding.

-- Video messages/clips recorded via devices, web cams or

downloaded from the Internet will be sent live, by MMS, to MMS

handsets (SonyEricsson P900, T610, T68 and others). The videos

will be automatically transcoded to the industry standard 3GPP

format and compressed for optimal size. For MMS phones that do

not support video playback, the clips will be transcoded to

MMS animations with audio playback. This important feature,

critical for the success of P2P messaging and the consumption

of video on MMS phones, is part of the next generation of

Ericsson's MMS center. Ericsson is currently the world leader

in MMS deployments.

Unisys
Hall 1, B 13

-- A demonstration of its video streaming and download

capabilities on AlphaCell M5, SonyEricsson P800 and Nokia 3650

with Unisys, a world leader in voicemail and unified messaging

systems. Unisys is looking to expand to next generation

messaging systems.

AlphaCell
Hall 4, K2

-- In conjunction with AlphaCell, Emblaze Systems will

demonstrate its advanced back-end system - EMplatform(TM) -

for the management and delivery of a wide range of mobile

media sports, music and games services on AlphaCell's M5

customizable handset aimed principally at the entertainment

market.

All demonstrations will utilize the latest and most advanced version of the EMplatform(TM), which currently supports multiple delivery technologies and formats, such as MPEG-4, 3GPP, Windows Media technology v. 9.0, H.264, BREW, Java J2ME, and Real Media(TM)."

ABOUT EMBLAZE SYSTEMS

Emblaze Systems, established in 1994 and part of the Emblaze group of companies, is a leading provider of customized, media centric, end-to-end solutions for wireless multimedia. The Emblaze solution comprises a suite of products and professional services supporting the entire process of creating, managing and delivering mobile rich media services.

The Emblaze solution is compliant with 3GPP, 3GPP2, MPEG-4 and other globally recognized standards on interoperability. Emblaze continues to play a key role in setting industry standards, as a founding and active member of leading organizations including 3GPP, OMA and the PSS Activity Group within IMTC.

The company went public in 1996 and is traded on the London Stock Exchange (BLZ).

www.emblaze.com

ABOUT THE EMBLAZE GROUP (EMBLAZE LTD.)

Emblaze Ltd. consists of four companies sharing a common vision to lead the market transformation to rich media personal communication:

Emblaze Systems, a leading provider of media centric end-to-end solutions for wireless multimedia; AlphaCell, a wireless rich media smart phone design house; Orca Interactive, a global market leader in the development of highly scalable solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC company specializing in highly integrated digital multimedia chips for telecommunication, consumer and security markets.

Emblaze Ltd. has offices in the United States, United Kingdom, China and Israel.