Three Affordable New Canon Mini DV Megapixel Camcorders Capture Every Occasion in Keepsake Quality Video and Photos

Business Wire, Feb 23, 2004

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LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--Feb. 23, 2004

New Elura 70, Elura 65, and Elura 60 Camcorders Unleash the Full Power

of Digital Imaging with the Debut of DV Photo Plus

Canon's new Mini DV megapixel camcorders - the Elura 70, Elura 65 and the Elura 60 - prove once again that high quality digital camcorders can be easy to handle, easy to afford and easy to use. In stores beginning this April at an estimated street price ranging from $599 - $799, these streamlined lightweight, 1.33 megapixel video cameras are easy enough for any beginner to use anytime, anywhere and for any occasion and simple enough to turn memorable moments into family heirloom video and prints.

"The new Canon Elura camcorders raise the bar of quality for consumer digital camcorders while maintaining their absolute simplicity, versatility, affordability and of course, always the quality," stated Yukiaki Hashimoto, senior vice president and general manager of the consumer-imaging group at Canon U.S.A. "We remain one of the world's only camcorder company that designs, creates and manufactures our own lenses and we make them specifically to match, maximize and seamlessly merge the optics with the technology and capabilities of our camcorders whether they are being used in professional television and video production or to capture family functions."

DV PHOTO PLUS

Canon's DV Photo Plus combines Canon's core imaging essentials, creating video, still pictures and prints of superior clarity, color and brilliance. DV Photo Plus is the integration of Canon's world-renowned optics and the company's exclusive DIGIC DV image processor, a 1.33 megapixel CCD image sensor and the Print-And-Share feature that speeds image transfer from Canon camcorders to computer or printer.

The Elura 70, Elura 65 and Elura 60 Mini DV megapixel camcorders offer an array of standard features and enhancements, including:

-- Canon's extraordinary Image Stabilization system that

instantly reduces camcorder shake even when the user is

shooting by hand with the zoom fully extended;

-- A vibrant and easy to read 2.5" tilting LCD Viewscreen as well

as a color Eye-level Viewfinder;

-- An Automatic Slow Shutter Speed for low light shooting,

ranging from 1/30 of a second to a top speed of 1/500 of a

second;

-- A Night Mode setting that automatically selects a slow shutter

speed and increases the sensitivity of the camcorders' CCD,

permitting extreme low-light shooting and brighter images

without sacrificing accurate color;

-- An enhanced Motion JPEG format that records in a choice of two

resolution modes with a duration limited only by the size of

the SD memory card used (for example a 512MB SD card will

record approximately one-hour of Motion JPEG video);

-- The new Print-And-Share feature quickly transfers images

directly to a computer or Canon printer with the single press

of the print/share button;

-- Canon's Skin Detail Mode that automatically softens details

when shooting close-ups of people to reduce skin imperfections

and create a more flattering appearance;

-- End Search feature that locates the end of the last recorded

scene with one touch of the button, removing the danger of

accidentally recording over previously shot footage;

-- CD quality Stereo Digital Audio as well as an option that

leaves two channels open for additional recording; and

-- Selectable Display Languages that offer information in the LCD

and Viewfinder in a choice of English, French, Spanish, German

Italian, Russian, Chinese and Japanese.

Advanced Photo Features

In addition to the 1.33 Megapixel CCD image sensor, all three camcorders offer innovative advanced photo features that permit their use as a still camera. These include:

-- Simultaneous Capture of VGA quality (640 x 480) digital photos

onto the camera's SD memory card while recording video,

creating email ready photos without interrupting the video

shoot;

-- A Continuous Shooting function of three frames per second or

five frames per second in SXGA size (1280 x 960) still shots;

-- Selectable Focus Points that offer three options for sharply

focused pictures when the subject is not in the center of the

frame;

-- Auto Exposure Bracketing that automatically captures three

alternately exposed photos (normal, underexposed and

overexposed) with the single press of the photo button. This

feature is particularly valuable in potentially tricky

lighting situations and for those photographers seeking a

particular photo lighting effect for their finished picture;

and

-- Choice of SD Memory Card or Multi-Media Card for capturing

high-resolution digital photos or Motion JPEG movie clips.

Advanced Connectivity

In addition to the ease of Canon's new Print/Share button, the Elura 70, Elura 65 and Elura 60 camcorders feature a variety of Direct Print choices including a direct single cable connection to Canon CP series Card Photo Printers or Canon Bubble Jet Direct Printers without even connecting to a computer. Cropping and other print options can be selected and executed from the camcorder menu. The three Elura models are also PictBridge compatible, the new industry standard that permits cameras to direct print to any PictBridge compatible printer regardless of manufacturer and are certified compatible with select Windows and Apple operating systems. The camcorders also support: