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Join the Paparazzi with NDS Visionik's New DRM Mobile Snapshot Interactive Application
Business Wire, Feb 24, 2004
Business Editors/High-Tech Writers
3GSM World Congress 2004
Suite M33
CANNES, France & LONDON--(BUSINESS WIRE)--Feb. 24, 2004
3GSM Cannes, Suite M33 - NDS (Nasdaq:NNDS):
Highlights:
-- NDS Visionik's new application enables download of mobile
assets from interactive TV;
-- In a few clicks, Snapshot(TM) lets the viewers create
individual 'wallpapers' for personalisation of their mobile
phones;
-- Snapshot offers brand building and a new revenue stream for
operators and broadcasters;
-- Protected by NDS's Mobile DRM based on VideoGuard(R) content
distribution to mobile phones is controlled and monitored
NDS company Visionik, a leading developer of interactive TV services announces the launch of its downloadable Snapshot(TM) application. Operators and broadcasters can offer Snapshot to their viewers so that they can 'snap' an image that they desire, from favorite TV shows, and use it as 'wallpaper' on their mobile phones. Snapshot is unique because it allows the viewer to capture their special moment and content is protected by NDS's mobile DRM VideoGuard(R) based solution.
With Snapshot, viewers can freeze images, while watching TV, from their digital TV broadcast and have them delivered as 'wallpaper' to their mobile phones. Snapshot allows the viewer to take the shot that they want, when they want it - not just choose from a limited, predefined range of images, which is the current model in the Internet. The process is a click of the button on the remote control to capture a personalized image of a favorite pop star, sports personality or cartoon character. Enter a destination mobile phone number and the unique image will be delivered to that mobile. With the Snapshot edit module, images can be edited and previewed by the viewer before they are delivered via MMS or WAP push.
Snapshot can be deployed on multi-middleware platforms with the advantage of the NDS DRM solution, which gives operators the opportunity to enhance and expand their programming and revenues through the extensions of their media outlets.
"The launch of Snapshot is an exciting stage in the growth of interactive TV," said Jesper Knutsson, VP Interactive TV Europe, NDS. "Visionik has created a service that will enable broadcasters to utilize their programming in new and diverse ways. Snapshot is a great way to add a new line to an operator's interactive TV revenue stream, and we are expanding the service in-line with consumer upgrades to advanced mobile technology. Snapshot works with mobile phones that are currently in the market, but we will be ready to launch new Snapshot modules for personalized 'tunes' and 'video' as soon as an optimum penetration of capable mobile phones has been reached."
About NDS
NDS Group plc (NASDAQ/Euronext Brussels:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.
Cautionary Statement Concerning Forward-Looking Statements
The statements contained in this release which are not historical facts may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to the plans, projections or future performance of NDS, which involve certain risks and uncertainties, including risk of market acceptance, the effect of economic conditions, possible regulatory changes, technological developments, the impact of competitive pricing and the ability of NDS and its commercial partners to develop systems and solutions which meet the needs of the broadcasting industry in a timely and cost-efficient manner, as well as certain other risks and uncertainties which are detailed in NDS' filings with the SEC. Company or product names have been used for identification purposes only and may be the trademarks or registered trademarks of their respective companies.
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