Logitech Raises Over $150,000 for American Library Association Literacy Efforts; 'MouseMobile' Returns to California for Donation Ceremony

Business Wire, Jan 13, 2004

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SAN DIEGO--(BUSINESS WIRE)--Jan. 13, 2004

Logitech (Nasdaq:LOGI)(Switzerland:LOGN) today announced it has raised $151,983 in support of the American Library Association's (ALA) 21st Century Literacy initiatives. The presentation of a check to ALA President Carla Hayden, Ph.D., at the ALA's Midwinter Meeting marked the end of a three-month integrated in-store, online and on-the-road campaign.

The Logitech(R) MouseMobile(TM) -- a "mousified" VW Bug complete with scroll wheel plus the latest and greatest mouse buttons -- served as an icon for the Logitech fundraising effort. The car and its driver were also at the ALA meeting, having just logged 3,900 miles between California and ALA Headquarters in Chicago.

From October through December, Logitech contributed 50 cents from each retail sale of a Logitech(R) cordless mouse. Additionally, consumers were able to make online donations and per-mile sponsorships of the MouseMobile's journey at www.logitech.com. Meanwhile, the MouseMobile delivered approximately 100 Logitech(R) Click!(TM) optical mice to local libraries during its seven-week odyssey through eight metropolitan areas: San Jose, San Francisco, Los Angeles, San Diego, Phoenix, Dallas, Houston and Chicago.

"We're extremely pleased with the results of Logitech's campaign," said Hayden. "These funds, plus the gift of optical mice, will be put to good use as we work to ensure everyone in this country has the skills necessary to read and navigate today's information jungle online and in print."

The initial goal of the Logitech program was to raise at least $100,000 for the ALA's 21st Century Literacy initiatives.

"We're pleased with how effective this program has been," said Guerrino De Luca, Logitech's president and chief executive officer. "We were delighted to involve our customers in these important efforts, and we encourage individuals and companies alike to continue supporting the important work of the ALA. Today, more than ever, access to information, whether in printed form or online, is vital in a free society."

To find out more about the Logitech MouseMobile and its goodwill journey, please visit www.logitech.com/click4libraries. For more information about the ALA's 21st Century Literacy programs, please contact the ALA Development Office at 800.545.2433, extension 5050.

About Logitech: Founded in 1981, Logitech designs, manufactures and markets personal interface products that enable people to effectively work, play, and communicate in the digital world. With corporate headquarters through its U.S. subsidiary in Fremont, California, and regional headquarters through local subsidiaries in Switzerland, Taiwan and Hong Kong, Logitech International is a Swiss public company traded on the Swiss Stock Exchange (LOGN) and in the U.S. on the Nasdaq National Market System (LOGI). The company has manufacturing facilities in Asia and offices in major cities in North America, Europe and Asia Pacific.

About the American Library Association: Established in 1876, the American Library Association is the oldest and largest library association in the world. Its mission is "to provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all." 21st Century literacy is one of its five key action areas.

Logitech, the Logitech logo and other Logitech marks are owned by Logitech and may be registered. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company's web site at www.logitech.com.

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