Elvis Presley Limited Edition Prepaid MasterCard Gift Cards to Be Powered by Clarity Payment Solutions

Business Wire, Jan 13, 2004

Entertainment Editors/Business Editors

MEMPHIS, Tenn.--(BUSINESS WIRE)--Jan. 13, 2004

Elvis Presley Enterprises Chooses Clarity's Superior Payment

Processing Platform for Card Issuing and Program Management

2003 was a great year for gift cards, with an estimated $17.2 billion being spent during the holiday season alone. To kick-off 2004, Clarity Payment Solutions, a leading provider of prepaid card solutions, and Elvis Presley Enterprises have announced an agreement to market Elvis Presley Limited Edition Prepaid MasterCard(R) gift cards. The launch of this exciting new venture is timed to commemorate the 50th Anniversary of The King of Rock 'N' Roll's(R) history-making first recording. The exclusive program will be managed by Clarity, with KeyBank as the card issuer.

As part of the agreement, Clarity will host an e-commerce website, www.elvisgiftcard.com, where consumers can order the limited edition gift cards online. Initially, two different designs will be made available. The gift cards can be purchased in amounts ranging between $25 and $100.

Peter Bond, Vice President of Consumer Solutions for Clarity commented, "For half a century, Elvis Presley has been one of the most recognized entertainment entities in the world. Working with EPE to extend the Elvis brand into prepaid MasterCard cards is a tremendous opportunity."

Elvis Presley Enterprises will actively market the gift card on its elvis.com website as well as distribute information about the card to subscribers of EPE's electronic newsletters targeted at fan clubs, The Elvis Presley Collectors Club and general site visitors.

"Clarity was the obvious choice for this program," said Carol Butler, Director of Worldwide Licensing at EPE. "Their level of expertise and superior card-processing platform exceeded all of our expectations."

Elvis Presley Limited Edition Prepaid MasterCard gift cards are the perfect gift for Elvis fans everywhere and are accepted at millions of locations worldwide, including "Shop Elvis" on the elvis.com website.

About Elvis Presley Enterprises

EPE is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects.

Website: http://www.elvis.com

About Clarity Payment Solutions

Clarity Payment Solutions is a leading provider of prepaid card solutions that utilize the MasterCard(R), Visa(R), as well as EFT and ATM networks. These solutions are powered by a flexible proprietary processing platform specifically designed for the prepaid market.

Clarity's solutions have been utilized by Fortune 500 companies, small and medium size enterprises and leading financial institutions, and have proven to be highly effective for numerous applications, including healthcare administration, payroll processing, claims processing, gift cards, corporate incentives, consumer promotions, and teen payments.

Clarity offers expert solution deployment services, from obtaining sponsoring bank and payment network approvals, to transaction processing and program management. Clarity provides turnkey solutions complete with online, real-time administration and reporting and other unique system features vital to the prepaid market.

Clarity Payment Solutions is headquartered in New York City.

Website: http://www.claritycard.com