Atari Previews DRIV3R and Unveils an Advance Screening of the DRIV3R Live-Action Short Film 'Run the Gauntlet' at Exclusive Preview Event

Business Wire, Jan 14, 2004

To download high-resolution, print-ready JPEG images, click on the thumbnail image above.

WARNING: these images are

very large (800K+)

Click here for caption

Entertainment Editors/Business Editors

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4549587

LOS ANGELES--(BUSINESS WIRE)--Jan. 14, 2004

Further strengthening its position at the forefront of the entertainment industry, yesterday, Atari, Inc. held an exclusive preview event in downtown San Francisco, CA for a hands-on demo of DRIV3R - an action-packed driving adventure video game with ground-breaking graphics, more than 60 playable vehicles, and three mammoth, wide-open city environments: Miami, Nice and Istanbul. In addition, Atari screened a sneak peek of the rough-cut of "Run The Gauntlet" - a three-minute live-action short film inspired by DRIV3R and written and directed by Ridley Scott Associates' (RSA) Sean Mullens - as well as the behind-the-scenes look at the making of the film.

In attendance were Driver franchise developer Martin Edmondson of Atari's Reflections Interactive; actors Michael Madsen and Michelle Rodriguez who lend their voices to the game's main characters; and Ridley Scott Associates writer and director Sean Mullens.

The first vignette promoting the first 1-minute episode of "Run The Gauntlet" was posted on www.DRIV3R.com yesterday and the second vignette will be posted on January 19, building to the exclusive release of Episode I on the site on January 23, 2004.

Developed by Reflections Interactive (an Atari studio), DRIV3R is slated for release in March 2004 for the PlayStation(R)2 computer entertainment system and the Xbox(TM) video game system from Microsoft. For additional information on DRIV3R visit www.DRIV3R.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4549587