Jonathan Swallen Joins TNS Media Intelligence/CMR; Will Lead Newly Formed Research Group

Business Wire, Jan 21, 2004

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 21, 2004

TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information, has announced the appointment of Jonathan Swallen to vice president, research.

Mr. Swallen will lead the newly formed Research Group, responsible for all methods and procedures for TNS Media Intelligence/CMR products, as well as the forecasting and modeling for TNSMI/CMR's multi-media information and services.

"We are very excited about Mr. Swallen's appointment," says Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. "He is a widely respected, renowned leader in the media intelligence community. The expertise and leadership he brings to the organization serves to enhance our commitment to delivering the highest quality information to the advertising and marketing industry."

Mr. Swallen comes to TNSMI/CMR with more than 25 years experience in the media research industry and is well known for his creative, strategic and analytic approaches to the evaluation and assessment of syndicated research methods. Prior to joining TNSMI/CMR, Mr. Swallen held the title of Director of Media Knowledge at Universal McCann. His career in the industry also included various media research positions at Ogilvy & Mather and Grey Advertising.

A notable figure in the industry, Mr. Swallen served 15 years on the 4A's Media Research committee, and has provided long-term service to the Media Ratings Council. He is the author of numerous papers published by the ARF; ESOMAR; and the Worldwide Readership Symposium.

Mr. Swallen holds a Bachelor of Arts degree in Psychology from Duke University.

About TNS Media Intelligence/CMR

TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://ww.tnsmi-cmr.com.

About TNS

TNS is one of the world's leading market information groups. We provide market measurement, analysis and insight through our global network of operating companies in 70 countries. Working with national and multi-national organizations, we help our clients to develop effective business strategies and enhance relationships with their customers. In July 2003, the group merged with NFO WorldGroup, Inc. Further information on TNS can be found on http://www.tns-global.com.

TNS is a trade mark of Taylor Nelson Sofres plc.