CallCommand Marketing Campaign Costs Larry Miller Dodge Hyundai $54; Generates $12,000 Extra Service Revenue in 72 Hours

Business Wire, Jan 21, 2004

Business Editors/High-Tech Writers

NADA 2004

CINCINNATI--(BUSINESS WIRE)--Jan. 21, 2004

CallCommand(TM), a leading provider of web-based communication solutions to automotive retailers nationwide, today announced that Larry Miller Dodge Hyundai of Peoria, Arizona, increased service traffic by 71 vehicles and revenue by 20% within 3 days of executing a Factory Recall Campaign with CallCommand. Cost to the dealer -- just $54.

According to Service Manager John Holzermer, within minutes of executing the campaign and firing off a voicemail message to 453 customers about a factory recall, "the phones went ballistic" with customers calling to schedule service appointments. In fact, the response was so positive that the dealership increased its service revenue by an extra $12,000 in just 3 days; "new service appointments were literally flooding in," commented Holzermer.

Before CallCommand, the dealership relied solely on factory mailers to inform customers of vehicle recalls. While the mailers produced an average increase in service traffic of about 10% the first week of the mailing, traffic would then die off. With the addition of CallCommand, the dealership more than doubled the response in the first week. As well, CallCommand allows for instant execution of a campaign and enables follow-up to sustain increases for several weeks.

"CallCommand allows us to execute a recall campaign instantly. We do not have to wait for a mailer to reach the customer. We download the customer names from our ADP database and fire out the message within minutes. We are also able to sustain increases by executing a follow-up campaign of another 2-3 voicemail messages. It has a huge impact on our service traffic," said Holzermer.

CallCommand(TM) is a new Web-based personalized calling system that incorporates the use of Internet technology to help car dealers establish and maintain close personal relationships with their customers and prospects. As all solutions are fully web-based they do not require hardware, software or telephony equipment.

The CallCommand(TM) system automatically gathers information from most major dealership database systems (i.e., ADP, Reynolds and Reynolds etc.); sales, service, prospect information, etc., and can then automate a series of follow-up calls. For example, a sold customer can automatically receive a thank you call from the sales manager the next day, a thank you call from the dealer principal seven days later and an invitation from the service manager thirty days after the sale. CallCommand(TM) offers a series of fifty regular communications that dealers should ideally make to maintain personal relationships with their customers. The beauty of these campaigns is that they can be tailored to the size of any customer list and budget.

Following the success of the Recall Campaign, Larry Miller Dodge Hyundai instituted a comprehensive suite of Sales and Service campaigns with CallCommand. One campaign to reduce missed service appointments has been particularly successful. "We frequently lost business due to no shows as our service department does not have the time or resources to call customers. Using CallCommand, we fire out a message to all next day service appointments. Customers love getting a reminder and the response has been extremely positive. People now call and reschedule which never happened before. With very little effort we have cut our no shows down to almost 0," said Holzermer.

2003 was a year of expansive growth and new product development for CallCommand. A suite of new products that aid dealer telemarketing compliance, improve customer relations, decrease marketing costs and increase market share will be unveiled at the 2004 NADA convention and exposition in Las Vegas, Jan 31.-Feb 3. Press conference will be Monday, February 2 at 10:00 a.m.

About CallCommand(TM):

CallCommand(TM) is a leading provider of communication solutions for retailers, businesses and government agencies. Their patent pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment.

CallStream(TM), CallCommand's core product, is a revolutionary, web-based personalized calling system designed to provide superior voice messaging to cell phones, land phones and other devices. Combining the latest, most innovative telecom and internet technologies, CallStream provides for quick, reliable execution of targeted communications.

CallScan(TM), released simultaneously with new legislation, offers state and federal do not call compliance solutions. CallScan will assist Dealers in building an infrastructure to support the new legislation being imposed by the Federal Trade Commission, FCC, State Agencies and even the Treasury Department regulations. Most importantly, this feature will aid Dealers in ensuring that all safe harbor requirements are met and that any violations that may occur are the direct result of an error.