Cygnus Business Media Launches Kitchen & Bath Design & Remodelers Expo in Top Industry Market; The Only Event Serving the Heart of the Kitchen and Bath Marketplace

Business Wire, Jan 22, 2004

Business Editors

Kitchen & Bath Design & Remodelers Expo

BURNSVILLE, Minn.--(BUSINESS WIRE)--Jan. 22, 2004

Cygnus Business Media, one of the nation's leading, diversified business-to-business media companies, announced today that its tradeshow division, Cygnus Expositions, will launch the Kitchen & Bath Design & Remodelers Expo, on October 19-21, 2004 in King of Prussia, Pennsylvania at the Valley Forge Convention Center.

The event, sponsored by Kitchen & Bath Design News (K&BDN) and supported by Qualified Remodeler and Design/Build Business, will serve the residential kitchen and bath industry as well as the housing and remodeling industries, offering suppliers the exclusive opportunity to market their products face-to-face in this key region.

The east coast location was targeted based on the large concentration of remodeling and building in the region. "Current industry reports estimate remodeling will continue to increase, with approximately one third of the $2 billion in predicted expenditures being allocated to kitchen and bath products," explains Jeff Price, President of Cygnus Expositions. "This level of activity indicates the need for a timely and convenient business resource."

Exhibitors for the Kitchen & Bath Design & Remodelers Expo will be national and regional manufacturers, distributors, and other suppliers who provide products and services for kitchen and bath buyers and specifiers. Attendees will come from various arms of the kitchen and bath design industry including dealers, remodelers, designers, contractors, builders and others engaged in residential home remodeling.

The two-and-a-half day Expo will also offer a comprehensive educational program produced by Kitchen & Bath Design News (K&BDN), overseen by its Publisher, Eliot Sefrin, who has been covering the kitchen and bath industry for more than two decades and is a leading expert in the marketplace. The conference sessions will cover design issues, sales and marketing strategies, business management and regional trends. K&BDN is a sponsor of the event and is the leading monthly business magazine serving the kitchen and bath industry with over 50,000 readers per month, the largest circulation in the market.

"This event provides the publication with a substantial opportunity to give our readers and advertisers a means of connecting on another level," says Sefrin. "The educational programs will be developed with the same quality and attention to business issues that our publication is known for, providing a variety of hands-on instructive sessions and networking programs."

"Regional shows make a great deal of sense because they focus on particular data, trends and relationships within a specific area where people do business," adds Group Vice President Tom Pellet who will oversee Expo operations for the show. "Relationships between exhibitors and attendees that are established at these events can be stronger because they are one-on-one, and prove to provide a better return on investment."

Cygnus Business Media publishes some of the Building and Home Products Industry's strongest publications, tapping into the experience and knowledge of some of the market's most well-informed experts. Together the publications reach over 150,000 building industry professionals. In addition to Kitchen & Bath Design News (K&BDN), the company also publishes Qualified Remodeler (QR), a leading publication serving contractors who specialize in residential remodeling and Design/Build Business, a leading resource for more than 52,000 architects, luxury home builders and design-builders. The company's online websites attract over 50,000 unique visitors monthly, accounting for over 250,000 page views each month. Announced in conjunction with the launch of the Expo, Cygnus Expositions will introduce the Kitchen & Bath Design & Remodelers Showcase, an exclusive one day event in Cincinnati, Ohio on October 1, 2004.

For information on attending or exhibiting, call 800.827.8009 or 952.894.8007.

Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships.

For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.