File-Sharing Sites Kazaa And Grokster To Offer Free Downloads Of Shatner/Nimoy Priceline.com TV Ad

Business Wire, Jan 22, 2004

Business Editors

NORWALK, Conn.--(BUSINESS WIRE)--Jan. 22, 2004

Haven't seen the new priceline.com(R) (Nasdaq: PCLN) TV ad with William Shatner and Leonard Nimoy? Don't worry - help has arrived.

Priceline.com and Altnet, Inc. announced today that the new priceline.com TV spot is being made available for free downloading on the Altnet Network, which includes peer-to-peer affiliates Kazaa and Grokster. The spot is available today on Kazaa and will be added to Grokster next week. This is the first time Priceline.com has utilized peer-to-peer file-sharing networks to get its commercial message into the hands of consumers.

The new TV commercial, which talks about priceline.com's new airline ticketing service, debuted nationally on Monday, Jan. 19. To give Shatner and Nimoy fans a sneak peek at the spot, priceline.com made it available for viewing on its own Web site. Over the long holiday weekend, the new ad was accessed almost 35,000 times.

"The entertainment value of the spot is so high that we believe Shatner and Nimoy fans will want it, even if it is an advertisement," said Brian Harniman, priceline.com's Vice President, Online Marketing.

"Altnet is excited that Priceline.com is leveraging our platform to reach 70 million peer-to-peer consumers," said Christian von Burkleo, Senior Vice President of Altnet, Inc. "With its clever combination of entertainment and advertising, we believe this will be a popular download."

The TV spot supports priceline.com's new airline tickets service, which is a one-stop solution for booking any trip. That's because priceline.com now gives customers a choice. You can select flights, times and airlines from a selection of low fares. Or, if your travel plans are more flexible, you can Name Your Own Price(R) and save even more. Best of all, priceline.com searches its deep database of ticket inventories and delivers an answer in real time.

About priceline.com

Priceline.com offers products for sale in two categories: a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises; and a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Lowestfare.com and Rentalcars.com. Priceline.com is part-owner of Travelweb LLC. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

About Altnet

Altnet is the leading peer-to-peer distributor of secure digital media that originates from content owners. Altnet reaches an estimated 70 million users and is the #1 issuer of rights managed music in the world. Altnet's products integrate with websites, applications and peer-to-peer networks to allow Internet users to simply and easily locate, download, sample and purchase digital content. Altnet is a subsidiary of Brilliant Digital Entertainment (AMEX: BDE).

Information About Forward-Looking Statements

This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, "may," "will," "should," "could," "expects," "does not currently expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "targets," or "continue," reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks; adverse changes in the Company's relationships with airlines and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system; the bankruptcy or insolvency of another major domestic airline; the effects of increased competition; systems-related failures and/or security breaches; the Company's ability to protect its intellectual property rights; losses by the Company and its licensees; final adjustments made in closing the quarter; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.