Applix TM1 Web Sales Continue Momentum in Q4 2003; TM1 Web Allows Users to Create Websheets Directly from Excel to Share Information with Anyone Inside or Outside the Enterprise

Business Wire, Jan 30, 2004

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Jan. 30, 2004

Applix, Inc. (Nasdaq: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced new sales of TM1 Web during Q4 2003. TM1 Web, which launched in September 2003, is Applix's real-time BI solution for its flagship analytics engine, TM1.

Applix's unique BIshare(TM) technology makes TM1 Web the only application from a major BI vendor that allows users to quickly and easily create real-time Web-based worksheets or 'Websheets' directly from within Microsoft Excel, allowing users to share enterprise data and facilitating forecasting, planning and budgeting through 'what-if' analyses.

"Sales of TM1 Web are growing steadily because companies are learning that TM1 enables real-time 'what if' analysis that provides unique perspectives into a company's past and potential performance - TM1 Web capitalizes on these capabilities," said David Menninger, vice president worldwide marketing for Applix. "Our customers are extremely excited by TM1 Web. The ability to efficiently create 'Websheets' from TM1 data and share that analysis with others across the enterprise, using a familiar program like Excel, provides instant value to our customers."

Applix's newest TM1 Web customers (with associated partners) include: Airbus SAS, Berlinwasser Holding AG, CLS Holdings Plc, Fiege Deutschland GmbH (KLESSE & Company), General Healthcare Group, HSBC Asset Management (Solaris 2000 Ltd), HSE Heag Sudhessische Energie, ITERGO Informationstechnologie, Jordan's and Sons Ltd (GEAC Enterprise Solutions UK), NCP (Solaris 2000 Ltd), NRG International and OMV AG (IT Steffens Beratung GmbH).

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,700 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. BIshare and TM1 Web are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.