New 2004 'Cool Book' Now Available Showcasing This Year's Hottest Prom Fashions; - 'Cool Book' Recipients Have the Chance to Win a 2004 Volkswagen Beetle -

Business Wire, Jan 6, 2004

Business Editors

MALVERN, Ohio--(BUSINESS WIRE)--Jan. 6, 2004

With prom fast approaching, teenage girls enter the New Year faced with the daunting task of finding the perfect prom dress. To help girls sift through this year's numerous styles, 'The Cool Book' announced the availability of its annual prom dress guide which was shipped directly to more than 800,000 prom goers nationwide. The Cool Book is the ultimate guide to this year's hottest prom fashions and features a sweepstakes giveaway of a lime green 2004 Volkswagen Beetle.

"This season's prom dress styles are very feminine and elegant," said Meg Walters, publisher, 'The Cool Book.' "Lime green is the 'in' dress color, and the prevalent dress styles are long and fitted. Girls seeking that dream prom dress should shop early and allow time to try on various styles and colors. It's prom, a girl should take the time to make sure she finds a dress that makes her feel and look her best."

'The Cool Book,' launched in 1995, is the leading prom dress guide for prom goers nationwide. The magazine features the year's trendiest fashions and is mailed directly to junior and senior high school girls in 43 states nationwide. Dress styles within the catalogue are available at partner retail outlets in each of the 43 states the guide is distributed.

"Since we launched 'The Cool Book' in 1995, it has been a tremendous success for all of the retail outlets involved," Walters added. "The Cool Book has increased prom sales by more than 30 percent for each of the retail stores involved. It is a great way for the girls to learn what is available, in style and right for the prom goer, and serves as an outstanding marketing tool for the retailers involved."