Business Services Industry
MarketWatch.com Announces Enhanced Version of CBS MarketWatch Wireless News Service for Verizon Wireless Mobile Web 2.0 Customers
Business Wire, July 1, 2004
SAN FRANCISCO & BEDMINSTER, N.J. -- MarketWatch.com, Inc. (Nasdaq:MKTW), a leading provider of business news, financial information and analytical tools, and Verizon Wireless (NYSE:VZ), the nation's leading wireless service provider, announced today that Verizon Wireless' Mobile Web 2.0(SM) customers now have access to a graphically enhanced version of CBS MarketWatch news right from their wireless phones. The new service virtually reproduces editorial from the CBS MarketWatch Web site with vibrant online graphics on the handset screen, so Verizon Wireless' Mobile Web 2.0 customers can keep up on the latest business and financial news.
"Wireless is a powerful medium that provides our audience with constant access to CBS MarketWatch's moment-to-moment coverage of the business news that is critical to their investment decisions," said Larry Kramer, chairman and chief executive officer, MarketWatch.com. "Verizon Wireless' new Mobile Web 2.0 service is especially exciting to us because it comes a step closer to recreating the online experience in a wireless environment."
"CBS MarketWatch is a trusted source of business news and commentary, and we're delighted to be able to provide this content to our customers," said Jim Straight, vice president of wireless Internet and multimedia services for Verizon Wireless. "This is precisely the type of well-known branded content that our customers want from our Mobile Web 2.0 service."
Pricing and Availability
Verizon Wireless customers with Mobile Web 2.0-capable handsets can access CBS MarketWatch directly from their wireless phones under the Business category on the new Mobile Web 2.0 menu. Mobile Web 2.0 is available for $4.99 monthly access, plus airtime, and includes the CBS MarketWatch mobile news service at no additional charge. Mobile Web 2.0 is self subscribed, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service -- customers simply register for the service right from their Mobile Web 2.0-capable handsets. Verizon Wireless' Mobile Web 2.0 is initially available on the new LG VX7000 camera phone and on the LG VX4500.
About MarketWatch.com, Inc.
MarketWatch.com, Inc. (MKTW) is a leading provider of business news, financial information and analytical tools. Founded in 1997, the Company operates two award-winning Web sites, CBS.MarketWatch.com and BigCharts.com. The Company produces the syndicated CBS MarketWatch Weekend program, airs financial reports over The CBS Television Network and provides updates every 30 minutes on the MarketWatch.com Radio Network. MarketWatch.com also offers subscription products for individual investors, including The Hulbert Financial Digest, Retirement Weekly and The Technical Indicator. The Company's MarketWatch Information Services group is a leading licensor of market news, data, investment analysis tools and other online applications to financial services firms, media companies, wireless carriers and Internet service providers.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
> About Mobile WebMobile Web 2.0 gives Verizon Wireless customers access to news, tools and information from the nation's top content providers. The simple, intuitive format makes it easy to access content from many categories, including News, Sports, Weather, Entertainment, Business, Email and More. Mobile Web 2.0 is self provisioning, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service.
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