Business Services Industry
KDDI and Macromedia Announce Strategic Licensing Agreement for Flash Lite; KDDI to Deploy Flash Lite 1.1 in New Handsets for ''au'' Service
Business Wire, July 12, 2004
TOKYO & SAN FRANCISCO -- KDDI and Macromedia (Nasdaq:MACR) today announced a strategic licensing agreement that will bring Macromedia(R) Flash Lite(TM) 1.1 to KDDI handset manufacturers.
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Flash Lite will power several applications in KDDI's "au" Service, including the browser-based EZ Portal and portions of the phone's user interface. Manufacturers including SonyEricsson, Sanyo, and Kyocera will deliver Flash enabled handsets for "au" Service in July. For more information on Flash Lite, visit www.macromedia.com/go/flashlite/.> "Our mission is to use convenient information and telecommunications services to deliver nothing less than full satisfaction to each and every customer," said Toshio Maki, vice president and general manager, "au" Service and product planning division, KDDI. "In the world of mobile Internet, developers have embraced Flash as a mobile content standard for more than a year, and we recognize that the community, content and technology will continue to grow. Given the background, we believe that Flash is the multimedia technology to carry out our corporate mission and a must for our next-generation handsets."
"Flash Lite delivers the innovative technology and passionate developer community that uniquely positions us to light up today's mass market mobile phones," said Juha Christensen, president of mobile and devices, Macromedia. "KDDI is really embracing Flash as the multimedia technology of choice for mobile devices, and the end result is going to improve the way people interact with their handsets."
With Flash Lite, Macromedia delivers on its mission to become the most trusted and first choice in interactive multimedia for mobile devices.
KDDI will actively use several new features introduced in Flash Lite 1.1 including network connectivity, improved audio support, and APIs to integrate Flash content with phone functionality. Flash Lite 1.1 is an updated profile of Flash Player designed specifically for mobile phones. This profile targets mass-market phones that do not have sufficient processing power and memory to support the entire feature set available in desktop versions of Flash Player. Developers today also have access to the Flash Lite content development kit (CDK), available in Japanese and English, which covers tips, techniques, and sample code for developing Macromedia Flash content for mobile phones using Macromedia Flash MX Professional 2004.
About KDDI Corp.
KDDI is a leading provider of both mobile communication service and broadband service in Japan. The number of subscribers to the mobile phone services under the au and TuKa brands is over 21 million. At KDDI, aggressive improvement of communication environment in preparation for the coming ubiquitous network society is underway and KDDI is aiming to become a "ubiquitous solution company" which provides high value-added solutions.
About Macromedia
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.
Macromedia, the Macromedia logo, Macromedia Flash, and Macromedia Flash Lite are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.
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