Yamaha Motor Corporation and GE Retail Sales Finance Rev up for New National Consumer Finance Program

Business Wire, July 12, 2004

ST. PAUL, Minn. -- Yamaha Motor Corporation, U.S.A. and GE Consumer Finance announce the launch of a national program, offering installment credit to customers for the purchase of powersports and marine equipment and accessories.

The Yamaha Installment Financing program is being rolled out through the network of over 2,300 Yamaha Motor Corporation dealers nationwide

"We're excited to have the opportunity to partner with Yamaha and its dealers to provide a world-class installment lending solution for its customers" said Dave Fasoli, president of GE Retail Sales Finance Servicing Company, a unit of GE Consumer Finance. "Building strong dealer relationships and customized marketing programs are two of our key strengths. This program will drive incremental sales for Yamaha and complement its existing revolving program."

Other key benefits of the Yamaha Installment Financing program include the ability to offer on-the-spot financing to qualified customers, and promotional financing at competitive interest rates and terms. Marketing tie-in programs will also be planned to enhance awareness of Yamaha products lines and drive seasonal interest.

"Our customers expect outstanding quality and great service," said Jay Teele, Division Manager for Yamaha Financial Services. "GE realizes the value of connecting with our customers and dealers through top-notch customer service. This partnership offers the quality, growth opportunity and flexibility that's vital to our continued success."

About Yamaha Motor Corporation, U.S.A.

Yamaha Motor Corporation, U.S.A. is a wholly-owned subsidiary of Yamaha Motor Company, Ltd., with $7.1 billion in annual revenues globally. Headquartered in Cypress, Calif., Yamaha Motor Corporation U.S.A. distributes products through over 2,300 independent U.S. dealers. The company is best known for its line of motorcycles, ATVs, snowmobiles, scooters, and watercraft, with a significant share of the U.S. powersports industry. For more information, visit www.yamaha-motor.com.

About GE Retail Sales Finance and GE Consumer Finance

Retail Sales Finance Servicing Company, based in St. Paul, Minn., is a GE affiliate and unit of GE Retail Sales Finance that provides sales support, dealer programs and other financing solutions. GE Retail Sales Finance, based in Kettering, Ohio, is operated by GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in six key industries: automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care. With $107 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 38 countries around the world. GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com. GE (NYSE: GE) is a diversified technology, media and financial services company dedicated to creating products that make life better. For more information, visit the company's Web site at http://www.ge.com