Priceline.com Launches Limited-Time Hawaii Airfare Sale; Round-trip fares for under $400 — book by July 20 and save

Business Wire, July 12, 2004

NORWALK, Conn. -- Priceline.com(R) (Nasdaq: PCLN) today announced the launch of a limited time airfare sale, where travelers can take advantage of under-$400 round-trip fares on Aloha Airlines from selected Western U.S. cities to Hawaii. Visit www.priceline.com and look for the "airfares to Hawaii on sale" link for full details.

The special fares are for published-price tickets, where travelers can see and choose their Aloha Airlines flight times and itineraries before purchasing the tickets. To qualify for the special fares to Oahu, Maui, Kauai and the Big Island, tickets must be purchased by July 20, 2004. Tickets are valid for travel on or after August 23, 2004, and travel must be completed by November 15, 2004. Seven-day advance purchase is required.

Here are some examples of specially priced round-trip fares*

A[micro]   --  Orange County to Honolulu             $365

A[micro]   --  Oakland to Honolulu                   $365

A[micro]   --  Sacramento to Honolulu                $365

A[micro]   --  Las Vegas to Honolulu                 $365

A[micro]   --  Orange County to Kona                 $385

A[micro]   --  Oakland to Kona                       $385

A[micro]   --  Sacramento to Kona                    $385

A[micro]   --  Las Vegas to Kona                     $385

A[micro]   --  Burbank to Maui                       $385

A[micro]   --  Orange County to Hilo                 $385

A[micro]   --  Oakland to Hilo                       $385

A[micro]   --  Sacramento to Hilo                    $385

A[micro]   --  Oakland to Lihue                      $385

A[micro]   --  Orange County to Lihue                $385

A[micro]   --  Sacramento to Lihue                   $385

* Additional rates and routes are available on the priceline.com Web site. All prices include a $7 processing fee, but do not include a federal segment tax of $3.10 per flight segment, a September 11 security fee of $2.50 per U.S. enplanement up to $10 round trip, passenger facility chares of up to $18 per passenger or a U.S. excise tax of $13.80 (only applicable on flights between the U.S. mainland and Hawaii).

About Priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

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